(AsiaGameHub) – Jacobs Entertainment has finished the initial phase of its $400 million renovation project for J Resort in downtown Reno, introducing new entertainment, wellness, housing, and sports facilities to the Neon Line District.
Good to Know
- The first phase features the J Resort Festival Grounds, Elera Spa, a revamped 4th Street entryway, and the initial soccer fields for DRASA.
- Jacobs Entertainment has dedicated almost ten years to transforming the western portion of downtown Reno.
- Upcoming plans consist of a 4,000-seat venue, a conference center, and a proposed 55-story hotel tower.
J Resort Expands with Event, Wellness, Housing, and Sports Facilities
The initial phase broadens J Resort’s role in downtown Reno beyond casino gaming. The property now includes the J Resort Festival Grounds—set to continue hosting concerts and events during its second season—along with programming at the J Resort Glow Plaza.
Elera Spa has also opened its doors, while preliminary soccer fields for the Downtown Reno Amateur Sports Association are now operational. A new residential development and the revamped 4th Street entrance are additional components of the project, which Jacobs Entertainment frames as part of a long-term plan for the area.
Jonathan Boulware, President of J Resort, said:
“Today marks an important milestone for J Resort and the continued evolution of downtown Reno.”
“Over the past five years, we’ve transformed this property into a destination that brings together entertainment, hospitality, arts, wellness, and community experiences.”
Jacobs Entertainment purchased the property nearly a decade ago and has since invested across West 4th Street and the surrounding district. Work has included public art installations, housing at 245 N. Arlington, and updates to the historic Gibson Building and Renova Flats.
The company envisions the Neon Line District as a mixed-use space for both visitors and locals, integrating gaming, dining, live entertainment, wellness services, public art, and community programming within the same downtown corridor.
Jeff Jacobs, CEO of Jacobs Entertainment, said:
“When we acquired this property nearly a decade ago, we saw an opportunity to help reimagine this part of downtown Reno.
“Today, with the festival grounds, Elera Spa, public art, new housing developments, and the DRASA’s initial soccer fields now in place, we’ve completed an important first phase in bringing that vision to life.”
The entrance renovations have also changed how guests access the property. In a KOLOTV report, Richard Jacobs, Assistant Director of Sales and Special Events at J Resort, said:
“As of right now, it seems like we have multiple senses of arrival on the property.”
Reno Mayor Hillary Schieve highlighted the scale of downtown development, particularly in housing and business activity.
“We’ve never seen this type of investment in housing, ever,” she said. “We have more doors in downtown Reno than we’ve ever seen before. We have more businesses that have opened here in the last decade.”
Additional projects are still in the pipeline. Jacobs Entertainment has outlined plans for the Rolling Art Banquet Hall, a conference center, a 4th Street pedestrian bridge with an arch inspired by the historic Reno Arch, a 4,000-seat entertainment venue, and a proposed 55-story, 600-room hotel tower.
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