Serie A appoints Polymarket as its US prediction‑market partner

(AsiaGameHub) –   Polymarket has entered into a partnership with Serie A in the United States, expanding its prediction market offerings to include another top-tier soccer league.

Good to Know

• Polymarket will serve as the exclusive U.S. platform for Serie A prediction markets.
• The agreement includes access to official Serie A data.
• Major League Soccer and La Liga are already partnered with Polymarket.

Serie A has appointed Polymarket as its Regional Partner in the United States, granting the prediction market platform access to official league data and branding opportunities across U.S. media and digital outlets.

This collaboration follows previous agreements between Polymarket and Major League Soccer and La Liga, which were established earlier this year. Rather than diversifying into other sports, Polymarket continues to focus on soccer, real-time fan engagement, and live match-based prediction markets.

Serie A Expands Reach to U.S. Fans via Polymarket

Lega Serie A views the United States as a key growth market, and Polymarket provides the league with a way to connect with younger audiences who seek more than just scores and highlights.

Michele Ciccarese, marketing and commercial director of Lega Serie A, commented:

“Our exclusive partnership with Polymarket as Regional Partner in the USA allows us to engage a new generation of fans through a platform that reflects evolving trends. It offers an interactive, real-time experience built on insights and participation, fully aligned with their expectations.”

Shayne Coplan, founder and CEO of Polymarket, stated:

“Prediction markets empower fans to actively interpret the game in real time, and our partnership with Serie A brings this innovative model to one of the world’s most popular leagues—especially at a time when interest in soccer is surging across America.”