(AsiaGameHub) – bet365 has rolled out online sports betting services in France following the acquisition of a license from the Autorité Nationale des Jeux (ANJ). Users can now access the platform via bet365.fr and the brand’s mobile applications.
Good to Know
- bet365’s French offering kicks off with online sports betting.
- Online poker and horse racing betting are scheduled for subsequent phases.
- The launch precedes key events including Roland-Garros, the UEFA Champions League Final, the 2026 FIFA World Cup, and the Tour de France.
Sportsbook Launches First in France
France provides bet365 with a new regulated market amid a bustling sports period. The operator has launched its sportsbook, while online poker and horse racing betting will follow at a later date.
The timing is ideal for boosting brand visibility. bet365 enters the market ahead of multiple high-profile events and already has a connection to European football as an Official Global Partner of the UEFA Champions League.
The French platform features Bet Builder across 16 sports, allowing users to combine selections from the same match—such as winner, total goals, and named goalscorer markets. Cash Out is also available, enabling customers to settle part or all of their bet before the match concludes.
The Sub On Play On feature keeps players’ bets active after substitutions. bet365 noted that both Sub On Play On and Bet Builder apply during extra time in knockout games as well. Bet Tracker and Match Live provide live stats, wager updates, and event details.
Alex Sefton, bet365 Global Chief Marketing Officer, said:
“bet365’s expansion strategy has always centered on merging the scale, technology, innovation, and expertise of a global brand with an understanding and respect for local customs and culture.
“Our entry into France will be no different. We’re thrilled to create a product and experience tailored specifically for French players, within a framework fully compliant with the French National Gaming Authority’s requirements.”
Responsible gambling is integrated into the local setup. Alongside ANJ-mandated tools, bet365 offers gambling controls, self-exclusion, voluntary bans, and its Early Risk Detection System, which monitors activity for signs of potential harm.
The company has also partnered with ARPEJ (Association de Recherche et de Prévention des Excès du Jeu) to support players showing signs of problem gambling.
Founded in 2000 in the United Kingdom, bet365 now serves over 120 million customers across regulated markets in Europe, North America, South America, and Oceania.
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