(AsiaGameHub) – Amusnet has credited its omnichannel strategy for driving its growth and success within the Greek market.
Ahead of the Casino Operation Summit in Thessaloniki, Jelena Stankovic, the company’s Country Manager for Greece, noted that maintaining both online and land-based operations offers a “crucial structural advantage,” allowing operators to capitalize on established online player demand.
She noted: “Our games are already recognized and trusted by players. This familiarity lowers the entry barrier when moving into physical casino settings.”
Amusnet has stated its clear intention to expand its digital footprint to become a leading supplier for the land-based industry.
The developer currently partners with major iGaming operators in Greece, such as Betsson and Entain, following agreements finalized at the start of 2025.
Although Amusnet has not yet disclosed its inaugural land-based casino partnership in Greece, the firm confirmed that its initial installations are slated for the near future.
“Our objective goes beyond mere market entry,” Stankovic stressed. “We aim to mirror and build upon our success by serving as a long-term partner for operators across both sectors.”
“By providing everything from high-end hardware and game portfolios to jackpot systems, performance analytics, and ongoing operational support, we intend to manage the entire customer experience. We already have projects prepared for several major operators across Greece and Cyprus.”
The Greek gambling sector has seen robust expansion recently. Earlier this month, the Hellenic Gaming Commission announced a record turnover of €16.7bn for 2025, marking a 6.9% increase over 2024 figures.
Consequently, Amusnet highlighted that achieving a strong market position requires a focus on “precision, performance, and player relevance.”
Stankovic added: “The Greek land-based market is among the most performance-oriented in Europe. Operators are continuously refining every cabinet, position, and square meter to maximize results.
“Operators are seeking comprehensive solutions that encompass game content, performance metrics, adaptability, and sustained support.”
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