Sweepstakes Casino Ban Advances in Minnesota iGame

Sweepstakes Casino Ban Advances in Minnesota

(AsiaGameHub) - Minnesota legislators are getting closer to implementing a ban on sweepstakes casinos, even as sports betting efforts remain stalled. The Senate’s proposed bill has continued to move forward with minimal pushback and now seems much more probable to pass than any sports betting legislation. Good to Know Senators in Minnesota are approaching a vote on a ban of sweepstakes casinos. The bill has made it through four Senate committees with just slight pushback. Sports betting still lacks the same level of momentum in Minnesota. Minnesota Moves Closer to Banning Sweepstakes Casinos as Sports Betting Falls Behind Minnesota seems poised to add its name to the list of states that have banned sweepstakes casino games. A Senate bill aimed at digital dual-currency gaming has passed through four committees and might reach the full Senate floor in the next few days or weeks. Should that occur, it’s probable the bill will pass with wide-ranging bipartisan backing. The House’s version of the bill has received less focus, but this might not be significant. If the Senate approves its bill, the House could easily adopt that version instead. Without any modifications, this would lead to the same outcome as passing its own separate bill. This places the sweepstakes ban effort well ahead of sports betting in Minnesota. Legislators seem set to take action on the sweepstakes ban before the end of the month, but no comparable path has emerged for a sports betting bill.Advocates for the ban argue that Minnesota needs to close down thousands of unregulated gaming sites that function without consumer protections or resources for problem gambling. Sweepstakes operators have countered, claiming the dual-currency model is lawful and operates more like a promotional program—drawing a comparison to offers from companies like McDonald’s. This argument hasn’t had much impact. Over a dozen states have either enacted or considered bans on sweepstakes casinos, and none have officially legalized the model. Indiana and Maine have already passed bans in 2024, while states like Oklahoma, Maryland, and Tennessee are among those that have also looked into taking similar steps. FAQ What’s the current status of sweepstakes casinos in Minnesota? Legislators are on the verge of passing a ban on digital dual-currency sweepstakes casino games. How much progress has the Senate bill made? It has passed through four Senate committees and may soon go before the full Senate.Does the ban have significant backing? Yes. The bill seems to have widespread bipartisan support and has encountered only slight opposition. What’s the situation with the House’s bill? The House’s version has gotten less attention, but the House could still take up the Senate’s bill and pass it in place of its own. Why are advocates pushing for a ban? They argue that unregulated sites operate without consumer safeguards or assistance for problem gambling. What are sweepstakes operators saying in response? They claim the dual-currency model is legal and more akin to a promotional offer than actual gambling. Have any states officially legalized sweepstakes casinos? No. Over a dozen states have either passed or considered bans, but none have officially legalized sweepstakes casinos. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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PopOK Gaming Unveils New Money Tree Slot Series iGame

PopOK Gaming Unveils New Money Tree Slot Series

(AsiaGameHub) - PopOK Gaming has launched a new three-game slot collection under the Money Tree brand. This release targets multi-market distribution, offering mobile and web support alongside multi-language accessibility. Good to Know The new lineup includes Money Tree, 40 Money Tree Lucky Coin, and Money Tree Buy Bonus. The series combines jackpots, wild features, respins, and bonus entry tools. PopOK Gaming is rolling out the launch across web, mobile, and multiple markets. PopOK Gaming Launches Three-Game Money Tree Slot Series PopOK Gaming has introduced a new Money Tree series consisting of three titles: Money Tree, 40 Money Tree Lucky Coin, and Money Tree Buy Bonus. Money Tree features Expanding Wilds and Scatters, plus a Progressive Jackpot Game with an interactive bonus round. Players can unlock Mini, Minor, Major, and Mega jackpots. 40 Money Tree Lucky Coin makes use of Expanded Wilds, Dual Scatters, and a Boosted Mode with multipliers. It also includes a Lucky Coin Jackpot Feature with respins and extra opportunities to collect rewards and jackpots.Money Tree Buy Bonus adds a Buy Bonus mechanic designed to give players more control over feature access. The game uses a classic 5×3 layout and employs Expanding Wilds on key reels, with persistent features during Free Spins. PopOK Gaming stated that the full Money Tree series is live on web and mobile platforms and supports multiple languages, enabling the company to distribute the games across several markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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ASA Clears Ladbrokes of Ladbucks Ad Complaints iGame

ASA Clears Ladbrokes of Ladbucks Ad Complaints

(AsiaGameHub) - The ASA has reversed its prior position regarding Ladbrokes and its Ladbucks program. The regulator has now confirmed that two advertisements for the loyalty rewards scheme did not violate rules prohibiting content that appeals to people under 18 years of age. Good to Know The ASA reversed its previous ruling and cleared both of the Ladbucks advertisements in question. Complaints alleged that the Ladbucks name and associated token imagery bore too strong a resemblance to currencies used in youth-focused video games. The regulator stated that any existing similarities were too generic in nature to make the advertisements highly appealing to minors. ASA Reverses Its Prior Stance on Ladbucks Advertisements Ladbrokes has prevailed in its case before the Advertising Standards Authority, after complaints filed against its Ladbucks advertising were dismissed. The revised ruling, released publicly today, supersedes a prior decision from June 2025, and concluded that neither the television advertisement broadcast on 17 December 2024, nor the video-on-demand ad that aired on Channel 4 on Demand on 23 December 2024, violated gambling advertising regulations. The case was initiated after two members of the public submitted complaints in June 2025. They claimed that the Ladbucks name and coin-shaped token imagery would likely hold strong appeal for under-18s, due to similarities to Fortnite V-Bucks and Roblox Robux. The ASA assessed the case against both BCAP and CAP gambling advertising codes. Ladbrokes noted that Ladbucks is an adults-only loyalty reward program with no cash equivalent. Tokens are only accessible to logged-in, age-verified customers aged 18 or over, and expire on a monthly basis if not redeemed. The firm also explained that the name combines Ladbrokes with the widely used term "bucks" to refer to value, and was not intended as an imitation of youth gaming products. The company also highlighted its ad placement safeguards. The television commercial was broadcast after the 9pm watershed, while the VOD version was hosted on a platform equipped with parental controls. The ASA noted that these measures were helpful but insufficient on their own, as younger viewers may still come across the content, meaning the core assessment remained whether the creative content held strong appeal for minors. Reasoning Behind the ASA's Decision to Clear the Campaign The ASA centered its assessment on the token design and the Ladbucks name. It acknowledged that there were broad similarities to in-game currencies, including round, glossy tokens with initials positioned in the center. However, it found that these points of overlap were too limited and too generic to draw an obvious direct comparison. The regulator also noted clear distinguishing features. Ladbucks tokens feature a translucent dark red style set against a simple red and white design. The typography is plain, and lacks the bright, fantastical, cartoonish or character-driven aesthetic commonly associated with games popular with children. The ASA stated: “We found that while the Ladbucks name paired with the token imagery drew some parallels to in-game currencies popular with under-18s, these similarities were not distinct enough to make the advertisements likely to hold strong appeal for people under 18 years of age. “These shared features were generic in nature and did not encourage an obvious direct comparison to the tokens used in Fortnite and Roblox. As a result, we concluded that the advertisements were unlikely to hold strong appeal for under-18s.” On these grounds, the ASA ruled that the TV ad did not violate BCAP Code rule 17.4.5, and the VOD ad did not breach CAP Code rules 16.1 and 16.3.12. No additional enforcement action will be taken in relation to this case. Frequently Asked Questions What ruling did the ASA make regarding the Ladbucks advertisements? The ASA reversed its prior ruling and determined that the two Ladbucks advertisements did not violate gambling advertising regulations. What was the basis for the submitted complaints? Complainants alleged that the Ladbucks name and token imagery were overly similar to youth-facing in-game currencies including Fortnite V-Bucks and Roblox Robux. What was Ladbrokes' response to the complaints? Ladbrokes explained that Ladbucks is an adults-only loyalty reward with no monetary value, and is only accessible to logged-in, age-verified users aged 18 or older. Did the ASA acknowledge that similarities existed? Yes, but only at a broad, general level. It stated that the points of overlap were too generic to draw an obvious direct comparison. What led the ASA to clear the advertisements? It found that the styling, color palette and typography were sufficiently distinct that the advertisements were unlikely to hold strong appeal for people under 18 years of age. Which rules did the ASA use to assess the case? The case was assessed against BCAP and CAP gambling advertising regulations, specifically BCAP rule 17.4.5 and CAP rules 16.1 and 16.3.12. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Gary Gensler Equates Sports Contracts to Sports Betting, Rejects CFTC Oversight iGame

Gary Gensler Equates Sports Contracts to Sports Betting, Rejects CFTC Oversight

(AsiaGameHub) - Federal supervision of sports event contracts is coming under increased scrutiny. Gary Gensler stated that Congress did not design the CFTC’s authority with sports betting in mind, a point that directly intersects with the legal battle between states and prediction markets. Good to Know Gary Gensler has stated that sports event contracts qualify as sports betting. He noted that Congress never intended CFTC oversight to extend to this domain. State regulators have already filed lawsuits against prediction platforms in over a dozen jurisdictions. Gary Gensler: Sports Contracts Were Never the CFTC’s Focus Former CFTC Chair Gary Gensler has established a distinct line between prediction markets and the areas lawmakers intended to regulate. In comments to Barron’s, he said sports event contracts were never part of the agency’s original mandate. “I never once ever heard a member of Congress or their staffs suggest that the law they were writing, acting upon, and voting on was for our little agency, the CFTC, to have oversight over sports betting,” Gensler, who served as CFTC chair from 2009-14 and 2021-25, told Barron’s. “Betting on sports is gaming.” This is significant because CFTC-licensed prediction platforms currently offer sports event contracts across all 50 states without state gaming licenses. These operators consistently argue that federal oversight takes precedence over state law. State regulators are pushing back and have already initiated legal action in over a dozen jurisdictions, including New Jersey, Nevada, and Arizona.Legal tensions have escalated because sports contracts are functionally similar to standard sportsbook products even if their format appears different. Users still wager money on outcomes they expect to occur; prices reflect probability, and each transaction ends with a win or loss based on the final result. State Sports Betting Regulation Followed a Separate Trajectory The broader sports betting market took a distinct path. After the repeal of the Professional and Amateur Sports Protection Act in 2018, states gained the authority to legalize sports betting within their borders. Since then, 39 states have enacted sports betting laws and launched legal, licensed sportsbooks. Gensler emphasized that he does not believe Congress intended federal law to bypass state gaming regulators. “Nobody was intending to pre-empt the New Jersey state gaming commission,” Gensler said. “It was politically not discussed, and if it had been, it would have been dead in Congress. Senators wouldn’t have voted for it.”Gensler’s remarks provide fresh support to state officials who claim prediction platforms are offering unlicensed sports betting under an alternative label. For prediction operators, however, the federal preemption argument remains central as the legal fight expands. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Rising Oil Costs Squeeze Gaming Industry, Warns Pagcor’s Alejandro Tengco iGame

Rising Oil Costs Squeeze Gaming Industry, Warns Pagcor’s Alejandro Tengco

(AsiaGameHub) - The gaming industry is facing increased pressure due to rising energy expenses. Alejandro Tengco, head of Pagcor, observed that markets in Asia and the United States are already experiencing the effects, with the Philippines also grappling with higher domestic fuel prices. Good to Know Pagcor indicated that the global gaming sector is being impacted by the oil crisis. Alejandro Tengco identified the US, Macau, and Singapore as affected regions. A decision is still pending regarding the proposal to separate Pagcor's operating and regulatory responsibilities. Tengco Notes Global Gaming Impact from Oil Crisis Alejandro Tengco stated that the international gaming industry is under strain from an oil crisis linked to Middle Eastern conflicts. During an industry gathering in Manila organized by Inside Asian Gaming, the Pagcor chairman and CEO noted that regions including Macau, Singapore, and the US are all feeling the repercussions. Approximately one-fifth of the world's oil and gas comes from the Gulf. Since military actions involving the US, Israel, and Iran began on February 28, energy supplies and maritime commerce have faced disruptions. This is significant for the Philippines, which depends heavily on Middle Eastern fossil fuel imports, leading government agencies to implement energy-conservation measures. Fuel costs have surged, with gasoline and diesel prices in the Philippines more than doubling since the start of the conflict. The national government recently announced the suspension of certain fuel taxes to help consumers. Furthermore, analysts have pointed out the increasing pressure on Macau's gaming industry as energy expenses rise.In a Wednesday statement following the event, Pagcor quoted Tengco: “This is a difficult period for everyone.” He also advocated for stronger industry cooperation amidst shifting conditions. “It is vital that we unite, maintain these dialogues, and provide mutual support within the sector,” Mr. Tengco remarked. He added that Pagcor would adapt as necessary while prioritizing player safety. He stated: “Pagcor will make the required adjustments. We must stay current and ensure that our focus remains on responsible gaming.”The session also revisited the long-standing debate over Pagcor's organizational structure. Tengco confirmed that the Governance Commission for Government Owned and Controlled Corporations (GCG) continues to evaluate the plan to decouple Pagcor's commercial and regulatory arms. This strategy involves Pagcor retaining its regulatory role while privatizing the state-run Casino Filipino chain. Tengco commented: “There is significant demand for this separation, and we are awaiting the GCG's verdict,” he said. “Should privatization be approved, it will represent a major shift for the industry.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Kentucky Lawmakers Lift Veto and Raise the Betting Age to 21 iGame

Kentucky Lawmakers Lift Veto and Raise the Betting Age to 21

(AsiaGameHub) - Kentucky has enacted new sports betting regulations following a veto override by state legislators against Gov. Andy Beshear. The legislation increases the minimum age for betting and imposes restrictions on prediction markets. Good to Know Kentucky will raise the sports betting age from 18 to 21 in 90 days. HB 904 also blocks sportsbook ties to prediction markets such as Kalshi and Polymarket. Player props on in state college teams will no longer be allowed. Kentucky Overrides Veto and Reshapes Betting Rules By overriding a veto from Gov. Andy Beshear, Kentucky legislators enacted HB 904 into law, which increases the legal sports betting age from 18 to 21. This new age requirement will take effect in 90 days for all nine online sportsbooks and physical betting locations statewide. The minimum age for betting on horse races remains 18. The General Assembly initially approved the bill earlier this month and revisited it after Beshear vetoed it on Monday. The House voted 67 to 7 to override the veto, and the Senate did the same on Tuesday just before the legislative session concluded. Beshear's primary objection to the bill was a provision that allows Kentucky's gaming and horse racing regulators to enact emergency and standard administrative regulations without requiring the governor's review or signature.The scope of the new law extends beyond the age increase. It also prohibits operators of sports betting, fantasy sports, and horse racing from providing prediction markets or forming partnerships with trading platforms like Kalshi or Polymarket. While DraftKings, FanDuel, and Fanatics all operate sportsbooks in Kentucky and introduced prediction market platforms in late 2025, none of these companies currently offer such markets in states where their sportsbooks are active. Additionally, HB 904 prohibits player proposition bets on teams from colleges within the state, covering wagers on individual performances like points scored or touchdowns. Daily fantasy sports operators like Underdog and PrizePicks will now be required to obtain a license to offer contests in Kentucky. For horse racing, operators are now permitted to offer fixed odds betting in addition to traditional pari-mutuel wagering. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Alberta Joins Supreme Court Battle Over Canada’s iGaming Outlook iGame

Alberta Joins Supreme Court Battle Over Canada’s iGaming Outlook

(AsiaGameHub) - Canada's top court will hear from Alberta in a gambling case that could impact online sports betting, poker, paid DFS, and casino gaming nationwide. The outcome is also significant for Alberta's own iGaming launch scheduled for July 13. Good to Know Alberta is permitted to submit a 10-page factum and present a five-minute oral argument. The case has the potential to influence poker liquidity, paid DFS, online casino gaming, and sports betting across Canada. Alberta believes the appeal could shape the operational framework of the iGaming Alberta Act. Alberta Secures Role in Case That Could Reshape Canada's iGaming Market Alberta has gained a position in a pivotal gambling case before the Supreme Court of Canada. On Monday, the court granted the Attorney General of Alberta permission to intervene, allowing the province to submit a factum of up to 10 pages and deliver a five-minute oral argument during the upcoming hearing. This access is subject to certain limitations. Alberta is not allowed to argue for a specific outcome of the appeal, introduce new issues, present additional evidence, or reiterate arguments already made by other parties. The court's decision states:“The intervener is not entitled to express a position on the disposition of the appeal, to raise new issues, to adduce further evidence or otherwise to supplement the record of the parties.” It further clarifies: “The intervener is not permitted to advance submissions that duplicate those of the other parties.” Despite these restrictions, Alberta will now have a voice in a case that could significantly alter the landscape of online sports betting, internet casino gaming, daily fantasy sports, and poker operations in Canada. This is particularly relevant as Alberta is preparing to launch a competitive iGaming market on July 13. Under a new provincial framework, private operators are expected to enter the market alongside Play Alberta, the province's sole regulated operator currently. Major brands such as bet365, DraftKings, and FanDuel are reportedly preparing for this launch. Why the Ontario Dispute is Relevant to Alberta The current case originated from Ontario, which launched its private sector iGaming market in April 2022. Ontario's regulations classify pay-to-play DFS contests as gambling and mandate that all wagers must be placed from within the province. This has limited the potential for online poker pools and effectively excluded paid DFS from Ontario. Ontario subsequently sought a ruling from its appeal court on the legality of connecting its online gambling system with players located outside the province. The province contended that shared liquidity would attract more gamblers to the regulated market. Several provincial lottery corporations opposed this view. In November, a majority decision at the lower court supported Ontario's position, leading the matter to be brought before the Supreme Court of Canada. If the Supreme Court upholds the lower court's ruling, poker and DFS players in Ontario could potentially be grouped with players from the United States or other countries. This could make paid DFS a viable option again in Ontario, although success is not guaranteed. Alberta sees a direct parallel with its own plans. Its July 13 market launch will adopt rules similar to Ontario's, including the requirement for gamblers to be physically within the province when placing bets. This could impose similar limitations on poker and DFS unless broader liquidity becomes feasible. Alberta has indicated that the Supreme Court case should not impede its market launch, but acknowledges that the outcome could influence the new market's functionality. In its submission, Alberta stated that its legislation does not prohibit individuals from outside Canada from participating in games operated by regulated provincial entities, provided that the authorities in those other countries permit it. The province argued: “Consequently, this appeal will have a significant impact on determining the legality and operation of the iGaming Alberta Act,” and added that “the views of AGAB should be considered by this Court.”The same filing outlined Alberta's desired legal interpretation. It argued that federal criminal law should be interpreted in a "flexible and broad manner so that it does not conflict with valid provincial legislation regulating gaming." Opposition Already Established This stance aligns Alberta closely with Ontario and places it in opposition to government lottery groups in Atlantic Canada, British Columbia, and Quebec. Quebec was approved as an appellant on April 2. These groups, often collectively referred to as the Canadian Lottery Coalition, have argued that allowing provinces to access international iGaming liquidity could lead to detrimental consequences and set a problematic precedent. Other approved interveners include the Canadian Gaming Association and Flutter Entertainment PLC, the owner of FanDuel. A hearing date has not yet been scheduled. FAQ What did Alberta achieve at the Supreme Court of Canada? Alberta successfully obtained leave to intervene in a gambling case, granting it the right to submit a 10-page factum and deliver a five-minute oral argument. Can Alberta fully argue its case? No. Alberta is restricted from advocating for a specific outcome, introducing new issues or evidence, or repeating arguments already presented by other parties. Why is this case important for Alberta? Alberta is set to launch a regulated iGaming market on July 13, and the court's decision could impact how the market handles poker, DFS, casino gaming, and sports betting. Which operators are expected to enter Alberta's new market? Prominent brands mentioned in the report include bet365, DraftKings, FanDuel, and Play Alberta. What initiated the legal dispute? Ontario's 2022 iGaming launch and its regulations concerning pay-to-play DFS and in-province wagering were key factors that led to the current legal challenge. What could be the consequence if the lower court's ruling is upheld? Players of poker and DFS in Ontario might be able to participate in games alongside players from the United States or other countries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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James Noyes Pushes for Pause to UK Financial Risk Checks iGame

James Noyes Pushes for Pause to UK Financial Risk Checks

(AsiaGameHub) - Tension is mounting regarding UK gambling financial risk checks. Dr. James Noyes, an early supporter of affordability checks, is now calling for the policy to be put on hold until the pilot program undergoes a thorough review. Good to Know Dr. James Noyes has pressed the government to pause UK financial risk checks. His reasons include a lack of transparency, ambiguous pilot outcomes, and potential damage to horse racing. The UK Gambling Commission states its work remains focused on maintaining frictionless checks. Noyes Demands Pause Amid Growing Pressure Over UK Financial Risk Checks A new challenge has emerged in the discussion around UK gambling affordability regulations. In an open letter to Culture Secretary Lisa Nandy, Dr. James Noyes has called for financial risk checks to be suspended until the pilot program receives what he terms a proper evaluation and examination. Noyes’ voice carries weight here because he was one of the early public proponents of affordability checks when the concept first came up in 2020. As a senior fellow at the Social Market Foundation, he supported the policy in reports issued in 2020 and 2021, and multiple of his ideas later featured in the gambling reform white paper published in April 2023. Now, he is cautioning that the current iteration is sparking significant concerns. The UK Gambling Commission launched its pilot for what it refers to as financial risk assessments in September 2024. The goal was to test a two-tier system that could identify potential gambling harm while remaining frictionless—meaning customers wouldn’t need to submit financial documents to continue gambling. However, since spring 2025, the regulator has not released any public updates on progress or a final report. Meanwhile, recent media stories have indicated the commission’s board might consider approval as soon as next month.This lack of clarity is at the heart of Noyes’ worries. In his letter, he stated he is “deeply concerned over a lack of transparency” and is “seeing more and more reports that the pilot program has included inconsistent data, vague results, and unnecessary friction.” He also linked the issue directly to horse racing. Noyes expressed that he is “particularly alarmed by reports that checks will be unnecessarily burdensome for horse racing bettors, harming the sport.” Racing officials have already been making this argument, claiming the checks could impact bettors in that sector more severely than others and cost the racing industry tens of millions of pounds if customers decline to share information and turn to the black market instead. Noyes emphasized that the government has “a duty to listen to the [British Horseracing Authority’s] warnings and take appropriate action to safeguard such a vital part of British cultural and social life.” Support Was Conditional His letter also clarified that his earlier support was never without conditions. He noted that affordability checks were “a worthy idea in principle” when first suggested, but only if proper safeguards were in place. He highlighted the need for a gambling ombudsman to protect consumer rights and provide redress, a non-intrusive model, and a framework that would prevent severe harm without barring most people from using their own funds in a legal activity.He summarized his current position plainly: “The current state of financial risk checks is raising significant questions that the government should address before the policy moves forward. I am therefore urging the government to take note of the BHA’s warnings and pause these checks until there has been sufficient evaluation and scrutiny.” The Gambling Commission isn’t backing down—at least not right now. A spokesperson stated the regulator is “continuing to work on financial risk assessments, with one of the key priorities being to eliminate friction for consumers.” The spokesperson added: “If implemented, consumers won’t need to provide documents to complete the checks. Like any regulatory measure, we will consider the potential effects on consumers and businesses before deciding on financial risk assessments—including how they would function in practice if rolled out.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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DigiPlus Acquires Gaming Licences in South Africa’s Western Cape iGame

DigiPlus Acquires Gaming Licences in South Africa’s Western Cape

(AsiaGameHub) - DigiPlus has officially entered the South African market following the acquisition of online gaming licences in the Western Cape. This regulatory approval provides the Philippines-based firm with a gateway into one of Africa's most significant regulated online gaming sectors, aligning with its broader international growth strategy. Key Highlights The Western Cape Gambling and Racing Board has granted DigiPlus three online gaming licences. The firm identifies South Africa as Africa's premier online gaming market, projecting revenues of $4.9 billion for 2025. Following its entry into Brazil, South Africa marks the second international territory for DigiPlus. DigiPlus Opens South Africa Path With Western Cape Approval DigiPlus Interactive Corp has secured three licences from the Western Cape Gambling and Racing Board, establishing a foundation for its online gaming operations in South Africa. In a disclosure to the Philippine Stock Exchange on Thursday, the company confirmed that the approvals include a national manufacturer licence, a bookmaker licence, and a bookmaker premises licence. The company had previously indicated its intentions in late September, noting that it had submitted three online-related applications to the WCGRB. The Western Cape, home to the provincial capital of Cape Town, holds strategic importance beyond its borders. DigiPlus noted that the province represented approximately 31% of the nation's online gaming revenue in 2025, characterizing it as South Africa's largest online gaming market. The company further highlighted that the region is attractive to global operators due to its digital infrastructure and transparent regulatory framework. DigiPlus estimates the total South African gaming market to be worth $4.9 billion in 2025, making it a primary focus for the group's expansion beyond the Philippines. South Africa is positioned to be the company's second international market, following its venture into Brazil.The expansion into Brazil has faced challenges. After launching last year, DigiPlus suspended its gaming platform operations in mid-October, less than a month after the rollout. In its latest filing, the company stated its intention to resume full commercial operations in Brazil during the first half of 2026. Domestically, DigiPlus maintains a diverse digital gaming portfolio. The group manages BingoPlus, recognized as the first government-sanctioned online bingo platform in the Philippines, alongside the sports betting site ArenaPlus and the casual gaming platform GameZone. Additionally, a subsidiary operates various casino slot arcades throughout the country. The company is also pursuing a significant land-based investment. DigiPlus is currently acquiring $204.1 million (HKD1.60 billion) in convertible notes issued by International Entertainment Corp. This transaction would grant DigiPlus control over the New Coast Hotel Manila, a property currently undergoing redevelopment into an integrated resort in the Philippine capital. Recent financial performance has seen a decline. In March, DigiPlus reported that its fourth-quarter net income dropped 36% year-on-year to $41.9 million (PHP2.5 billion). Total revenue for the quarter ending December 31 reached $307.6 million (PHP17.3 billion), representing a 27% decrease compared to the same period in the previous year. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Amusnet expands into Czech market via partnership with Paradise Casino Admiral iGame

Amusnet expands into Czech market via partnership with Paradise Casino Admiral

(AsiaGameHub) - Amusnet has expanded its footprint in the Czech Republic by entering a new strategic alliance with Paradise Casino Admiral. Through this partnership, Paradise Casino Admiral has approved 122 Amusnet games and will initially introduce a curated set of 92. The selection encompasses popular titles like Shining Crown and Dice & Roll, alongside newer additions such as Cocktail Rush – Easter Edition. Jaroslav Staníček, Operations Manager at Paradise Casino Admiral, stated: “This collaboration with Amusnet enables us to provide our players with a broad selection of innovative, high-quality games that match current market trends. We are excited to diversify our game library and offer fresh experiences to our clientele.” This new deal represents Amusnet's second partnership in the Czech market, following its initial entry with Tipsport in May 2024. Amusnet has characterized the agreement as a significant move in its European expansion strategy, coming after the recent launch of its Jackpot Cards Plus island in Georgia with Casino Adjara in March. Michal Burgert, Account and Commercial Manager at Amusnet, remarked: “We are thrilled to provide our comprehensive game portfolio to a top-tier operator like Paradise Casino Admiral. Featuring a powerful blend of timeless classics and compelling new games, we believe this launch will achieve excellent outcomes and appeal strongly to Czech players.” A decade of iGaming evolution Amusnet is nearing its ten-year anniversary, and earlier this year, the company's Chief Technology Officer, Lazar Agatonovic, reflected on Amusnet's progress in an interview with iGaming Expert. “In the last ten years, Amusnet has transformed from a specialized content creator into a worldwide iGaming technology partner active in many regulated jurisdictions. Our foundational strategy was always to develop our own scalable technology to support lasting growth in a fiercely competitive industry governed by strict compliance,” he explained. Agatonovic further noted that Amusnet's current development priorities are centered on growing its organized game series, jackpot networks, promotional tools, and live casino and land-based segments. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Entain Welcomes ASA’s Reversal of Ladbrokes Advert Ruling iGame

Entain Welcomes ASA’s Reversal of Ladbrokes Advert Ruling

(AsiaGameHub) - Entain has expressed its support for the decision by the Advertising Standards Authority (ASA) to overturn a previous ruling that found a Ladbrokes advertisement potentially had strong appeal to people under the age of 18 and violated the BCAP and CAP Code. ‘Ladbucks’, the operator’s in-game currency for free-to-play titles, was the focus of the Entain-owned brand’s advert, which was broadcast on TV on 17 December 2024 and on video-on-demand platforms on 23 December 2024 respectively. A voiceover featured in the advert said: “This is a Ladbuck, the new way to get rewarded at Ladbrokes, and these are some of the 100 million Ladbucks that will be dropping weekly. Collect them on our free-to-play games and choose rewards like free spins, free bets and more. “Over 100 million Ladbucks dropping every single week. Plus, you can even use them to play your favourite games for free in our Ladbucks arcade. Like Fishin Frenzy and Goldstrike. Start collecting at Ladbrokes.com.” Visuals of coins marked with the initials ‘Lb’ appeared in the advert, alongside on-screen text that read ‘100m LADBUCKS’, ‘FREE BETS’ and ‘FREE SPINS’. Last June, the ASA sided with two complaints filed against Ladbrokes over the advert, claiming that the name and design of Ladbucks could appeal to minors because they bore similarities to ‘V-bucks’, the in-game currency for Fortnite, and ‘Robux’ used in Roblox, given the large number of under-18s that play these video games. As a result, the regulator ruled the advert broke gambling advertising rules, ordering the operator not to run the advert again in its existing form, and to avoid including content in future adverts that holds strong appeal to under-18s or aligns with youth culture. However, in a recent update, the ASA has now reversed that earlier decision. A spokesperson for Entain told iGaming Expert: “We welcome the ASA’s decision to overturn its original ruling on Ladbucks advertising. “The independent review has recognised that this was a responsibly designed marketing that does not have a strong appeal to under-18-year-olds.” Image: WD Stock Photos/Shutterstock In its updated ruling, the ASA noted that while the Ladbucks tokens had some shared features with other in-game currencies, their poker-chip styling ‘primarily reflected long-established gambling industry conventions’, was clearly different from V-bucks and Robux in its use of bright colours, and was not used in a way that made references to specific video games. “We considered that although the name Ladbuck alongside the token’s imagery created some parallels with in-game currencies popular with under-18s, those similarities were not obvious enough to make the ads likely to be of strong appeal to under-18s,” the ASA stated. “Those similar features were generic and did not invite an obvious comparison with the tokens used in Fortnite and Roblox. Therefore, we concluded the ads were not likely to be of strong appeal to under-18s.” The revised ruling added that no further action is required from Entain in relation to the Ladbrokes advert. Looking for more stories of this nature? Visit the new SBC Media YouTube Channel, SBC’s dedicated home for all multimedia content, where our team takes an in-depth look at the biggest stories across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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PAGCOR urges regulators to act amid global uncertainty iGame

PAGCOR urges regulators to act amid global uncertainty

(AsiaGameHub) - The Asian gaming industry is facing significant pressure due to the ripple effects of Middle Eastern conflicts, prompting PAGCOR Chairman Alejandro Tengco to call for increased cooperation among regulatory bodies. With geopolitical instability driving up oil costs, the Philippine Amusement and Gaming Corporation (PAGCOR) head cautioned that these difficulties are impacting various regions, including Macau, Singapore, and the United States. During the Manila After Dark event, organized by Inside Asian Gaming in the Philippines, Tengco noted that the international gaming market is currently grappling with the consequences of the oil crisis. “It is vital for us to unite, maintain open dialogues, and provide mutual industry support,” he remarked. “These are challenging times for all,” he stated. “Gaming sectors across the globe are being hit by the oil crisis, and even advanced markets like the US, Macau, and Singapore are feeling the strain.” He further mentioned that PAGCOR is adapting to a more difficult economic environment to maintain stability while keeping responsible gaming as a primary focus. “PAGCOR will make the necessary adjustments. We must stay current with global trends and ensure that player protection remains our top priority.” Global oil supplies have faced major interruptions since the conflict began in February, causing prices to jump from roughly $70 to as high as $118 per barrel. As of now, oil is trading at approximately $97 per barrel. This ongoing volatility is a major point of concern for the international gambling sector. Specifically, visitor arrivals—particularly in Southeast Asia—are expected to decline due to flight path changes and more expensive airfare resulting from high fuel prices. As inflation affects household budgets worldwide, consumers are likely to reduce spending on leisure activities like gambling to cover essential costs. Furthermore, increased supply chain expenses are driving up the production costs of gaming hardware, adding to the financial pressure on casino operators. While the Department of Tourism in the Philippines reported a 10% year-on-year rise in visitors to 1.82 million during the first quarter of 2026, the full consequences of the geopolitical situation are expected to manifest in the coming months. Operators remain cautious Regulators are not the only ones preparing for a downturn in the Asian market; Genting Singapore has also informed its investors that it is keeping a close eye on the situation. In a statement to shareholders, the group noted: “Management is currently assessing various direct and indirect consequences, such as potential changes in global travel patterns, operating costs, and the general economic outlook. “Because the situation is fluid and unpredictable, it is too early to determine the exact impact on the Group. “We will continue to track these events and react as needed. In the long term, our diverse resort portfolio, solid financial standing, and Singapore’s reputation as a secure, regulated hub will help us navigate these uncertainties.” Elsewhere, the Macau government has indicated it may subsidize travel from Guangzhou Baiyun International Airport to encourage more visitors. While travel to Hong Kong—which has a similar subsidy program—has been affected by the conflict, flight schedules to Guangzhou have remained mostly stable. Regarding the new initiatives, Macau’s Secretary for Economy and Finance, Tai Kin Ip, stated: “The MSAR Government is committed to expanding its tourism offerings, hosting major events, upgrading infrastructure, and intensifying marketing efforts.” With the economic repercussions of the war expected to persist for years, Tengco reiterated that PAGCOR is ready to evolve its strategies to remain resilient in a changing global landscape. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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iGP Embraces Optimove Partnership to Enhance Marketing and Player Engagement iGame

iGP Embraces Optimove Partnership to Enhance Marketing and Player Engagement

(AsiaGameHub) - iGP has enhanced its marketing offerings by forming a new alliance with Optimove. This cooperation will enable iGP's partners to leverage Optimove's technology to bolster CRM marketing and player engagement by activating player data. Adi Dagan, Senior Director of Partnerships at Optimove, commented: “This partnership equips operators using iGP solutions with positionless marketing, providing richer insights into their players, the capacity to generate personalised assets, and the autonomy to engage and expand within a highly competitive environment.” iGP states that operators can feed real-time player data directly into Optimove’s segmentation, analytics, and marketing automation tools. This will allow them to launch campaigns, improve the personalisation of player experiences, and increase player value. iGP stressed that applying player data in this manner can help address the difficulties stemming from increasing acquisition costs and the fight for players' attention. Jovana Popovic Canaki, Chief Executive Officer of iGP, characterized the new alliance as reinforcing the core of iGP’s platform solution. This move aligns with the company's ongoing shift to focus exclusively on being a B2B technology provider. “Together we are enabling operators to activate their player data, personalise engagement at scale, and drive stronger long-term growth,” she added. Trading on honesty and integrity Last month, iGP’s Chief Marketing Officer, Michael Baker-Mosley, discussed with iGaming Expert the importance of platform providers like iGP establishing realistic expectations for clients to prevent 'over promising and underdelivering'. He said: “In reality, launching a new platform takes two to three months, which is a reasonable timeframe. However, some promise operators four weeks, and we are aware of deals we lost where the platform went live a year later. “Delivering truly powerful gaming experiences requires time. This is a frequent topic in B2B discussions, but less common in B2C. The product landscape is becoming more uniform, with operators now competing on the experience they offer, rather than the product itself.” “If every operator has the top 10 slots globally, the competition shifts to brand and experience. Achieving this successfully and entering a new market demands both time and investment.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Rank reports growth in digital and retail sectors while navigating RGD headwinds iGame

Rank reports growth in digital and retail sectors while navigating RGD headwinds

(AsiaGameHub) - Rank Group is confident in achieving its medium-term objective, having implemented measures to mitigate the impact of April’s remote gaming duty (RGD) increase to 40% in the UK market. The operator has enacted ‘significant savings in above-the-line marketing spend, supplier costs, and headcount reductions’ to lessen the effect of the remote gaming duty increase, while customer incentives and performance marketing spend have been safeguarded. Richard Harris, serving as Interim Chief Executive Officer following John O’Reilly's departure, commented: “Having implemented the actions required to mitigate much of the impact of higher RGD in our UK digital business, and with clear plans in place to drive sustainable revenue growth, the group is well placed to deliver the medium-term objective of generating at least £100m operating profit.” Rank reported in its third-quarter results for the three months ending 31 March 2026, that digital like-for-like (LFL) net gaming revenue (NGR) rose by 4% year-over-year (YoY) to £60.9m. Regionally, UK operations grew by 2% YoY, while international operations improved by 14% YoY following platform and customer proposition changes over the past year. Venues’ LFL NGR was up 6% YoY to £144.5m, resulting in group LFL NGR increasing by 5% YoY to £205.4m. Across venues, Grosvenor LFL NGR was up 5% YoY during the quarter, with growth expected to continue in Q4 despite uncertainty surrounding international travel. Gaming machines rose by 10% with ‘significant room for further improvement’ as more machines are optimised. Image: Rank Group Mecca venues LFL NGR increased by 5% YoY, while double-digit operating profit in 2026/27 has been boosted by the abolition of bingo duty. Enracha venues LFL NGR improved by 9% YoY following a 27% uptick from gaming machines. Harris added: “It was pleasing to see continued revenue growth across all businesses and strong profit conversion in Q3, despite a tough macroeconomic backdrop. The results demonstrate the resilience of the business, the strength of the customer proposition and the growth initiatives we have in place.” Looking ahead, Rank expects ‘further year-on-year revenue growth in Q4 and full-year LFL underlying operating profits are expected to be at least £68m’. This figure accounts for energy cost volatility as it is ‘not expected to have a material impact on profitability in 2025/26 or 2026/27’. Rank will publish its preliminary results for the full year on 13 August 2026. For more stories like this, explore the new SBC Media YouTube Channel, the central hub for all multimedia content from SBC, where our team provides in-depth analysis of major developments across the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Investigating BonusPurchases and Their Impact on the Unregulated Black Market iGame

Investigating BonusPurchases and Their Impact on the Unregulated Black Market

(AsiaGameHub) - One of the most contentious issues is how licensed online casino operators can effectively compete against the black market. The black market holds an advantage over regulated platforms not only due to its unethical advertising practices and lack of restrictions, allowing it to employ any strategy to attract players, but also through gameplay that increases volatility and offers players a quicker path to high-stakes gaming. A significant point of contention is the availability of BonusBuys on the unlicensed market. These were prohibited in the UK in 2019 by the Gambling Commission, which decreed that the mechanism encourages chasing losses and promotes riskier, unsafe gameplay. While the regulated market may choose to ignore BonusBuys and TurboSpins by keeping them off licensed platforms, these features serve as a crucial tool for the black market to entice slot players who are most in need of safer gambling frameworks and tools, which are often neglected in the unregulated space. The rise of high-volatility crash games, which have successfully infiltrated social media algorithms, demonstrates the black market's strategy of using intensified gameplay to boost engagement. Simon Vincze from CasinoGuru believes that while BonusBuys may not be the black market's strongest unique selling proposition, they undeniably offer an "extra experience." “It’s difficult to determine what proportion of players are particularly drawn to that, but many streamers schedule ‘bonus rounds’ sessions where they play one bonus round after another. They would not be doing that if they weren’t popular,” Vincze added. The Gambling Commission adopted a stringent stance on BonusBuys and TurboSpins, identifying them as a significant threat to the most vulnerable players by bypassing normal game structures and disrupting the balance in how players engage with slots and the pace of their play. Vincze emphasized his view that “there are always better approaches than blanket banning, as it might not be relevant for everyone, and those who desire will often find a way.” It remains to be seen whether this perspective will lead to BonusBuys being reintroduced into the regulated market in some form. The question is whether the regulated market can find a safe method for their introduction, or if doing so would blur the lines between regulated and unregulated markets to a degree that increases harm. Conversely, defeating the black market should not be an objective pursued at any cost; diluting the safety of the regulated market to combat the black market would be counterproductive. Regarding the possibility of alternative approaches, Vincze stated: “There is no simple answer to these questions, but for me, it lies in personalization and design. Current behavioral analyses can offer a fairly accurate estimate of whether someone is at risk. “We could make these features clearly visible to those who score lower, then restrict access to them, or even make them completely inaccessible to those in higher-risk groups.” Speaking at the Illegal Gambling Prevention Summit, DealMeOut Founder Jordan Lea cautioned that while he doesn't consider the ban on BonusBuys to be a flawed regulation, consumers still wish to use them and will find ways to circumvent existing frameworks to engage with the mechanic. Lea clarified that he does not endorse the regulation of BonusBuys but warned that their prohibition serves as an example of the careful consideration needed for regulatory decisions. Duncan Garvie, CEO of BetBlocker, also pointed out that when restrictions are placed on bonuses or BonusBuys, we must acknowledge that “a certain proportion of consumers will migrate to the black market because this is a priority for them, because we feel that this piece of regulation will better protect the larger body of consumers who won’t migrate to the black market over that.” Unlicensed operators, crypto crash games, and BonusBuys share a common element: their visibility is significantly amplified by influencers and streamers on platforms like Kick. Lea also highlighted the influence of streamers in promoting BonusBuys, noting that those with genuine audience connections and effective reach are actively promoting the most volatile aspects of games – mechanics that are not even legal in the UK market. Addressing the challenge of bringing streamers under regulatory oversight, Vincze acknowledged: “It’s difficult to make them obey something that cannot be enforced. “If it were another company besides Kick, I would suggest trying to regulate it through them, but they already have a reputation for not caring. Nonetheless, many streamers may not be fully aware that these features could be harmful, and proper education might steer their moral compass.” This raises the complex question of whether the promotion and availability of bonus buys can ever be truly thwarted, and if it's time they are reintegrated into the regulated sector under controlled conditions. In my view, embracing the most volatile forms of gambling, even if theoretically capable of being engaged with safely, promotes the most dangerous playing styles and would lower the standards of the regulated market to match that of the black market it frequently criticizes. Furthermore, the issue of education is critical. At a conference in Manchester focused on the black market, a significant concern was that in today's digital landscape, players can inadvertently end up in the unlicensed sector. Blurring the distinctions between regulated and unlicensed market gameplay further complicates matters and sets a dangerous precedent in the ongoing effort to combat the black market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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How long can Macau sustain its gambling momentum amid tourism volatility? iGame

How long can Macau sustain its gambling momentum amid tourism volatility?

(AsiaGameHub) - Despite global geopolitical tensions impacting tourism growth across Asia, Macau’s authorities have announced robust gaming earnings for the first quarter of 2026. To encourage more travelers, Maria Helena de Senna Fernandes, the Director of the Macau Government Tourism Office, mentioned during the Macau International Travel Industry Expo that officials are looking into subsidizing travel expenses from Guangzhou Baiyun International Airport to the city. While a comparable program is already available for those arriving via Hong Kong International Airport, Fernandes noted that the new proposal is being considered because the conflict in Iran has led to a decrease in flights from Europe and the Middle East to Hong Kong. Even with significant concerns regarding tourism in Asia's gambling hub, figures from the Financial Services Bureau indicate that MOP$25.8bn (£2.36bn) was collected in Q1 2026, representing a 15.9% rise over the previous year. The impact of gambling tourism is vital for the region, as gaming taxes made up nearly 90% of the special administrative region's MOP$28.7bn (£2.62bn) total revenue for the first quarter. These figures build on a positive trend from late 2025, when gaming earnings increased significantly during the year's final six months. The major gaming center in Asia recorded a total gross gaming revenue (GGR) of $30.8bn for the full year, a 9.1% increase from 2024 that surpassed the government's $29.9bn projection. According to the Macau Daily Times, Tai Kin Ip, Macau’s Secretary for Economy and Finance, stated at the expo that the MSAR Government intends to expand its tourism offerings, host major events, upgrade infrastructure, and enhance marketing efforts. Located roughly 150 kilometers from Macau, Guangzhou continues to receive flights from Europe despite the current geopolitical instability. The broader Asian gaming sector is closely tracking the effects of the Middle East conflict, which has caused increased volatility in international travel. Genting Singapore, which operates Resorts World Sentosa, informed shareholders this week that it is monitoring the situation, though it remains confident that its diverse business model and solid financial standing will ensure stability. The firm noted that management is currently analyzing various direct and indirect consequences, such as changes in global travel patterns and economic sentiment, adding that it is too early to determine the final impact on the group given the fluid situation. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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LuckyCasino Goes Live in Spain iGame

LuckyCasino Goes Live in Spain

(AsiaGameHub) - LCKY Group has expanded its operations into Spain with the launch of LuckyCasino, marking the group's second active brand in the nation alongside OneCasino. This initiative strengthens the group's focus on regulated markets and establishes Spain as a focal point for its long-term growth strategy. Having established a foothold in Sweden, LuckyCasino is now live for customers in Spain. According to LCKY Group, the brand debuts with a portfolio of over 2,000 games, featuring exclusive LuckyCasino titles, as well as payment methods and promotional offers customized for the Spanish audience. The group already maintained a significant presence in Spain via OneCasino. With the arrival of LuckyCasino, LCKY Group has broadened its footprint, securing an additional avenue into a market it considers vital for future expansion. Mark Schram, Managing Director of B2C Central & South Europe at LCKY Group, commented: “The entire team LuckyCasino is eager to demonstrate the blend of variety and innovation that has made our platform a massive success in other regions.“As Spain remains a crucial market for our future, we are thrilled to expand upon the success LCKY Group has already achieved with OneCasino, and we anticipate that our extensive content library will be highly attractive to Spanish players.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Red Papaya Introduces Pirate-Themed Slot “Pirate’s Fight for Fortune” Featuring 20,000x Top Prize iGame

Red Papaya Introduces Pirate-Themed Slot “Pirate’s Fight for Fortune” Featuring 20,000x Top Prize

(AsiaGameHub) - Red Papaya has expanded its game collection with the launch of the new pirate-themed slot, Pirate’s Fight for Fortune. This title features a 5x4 grid, 40 fixed paylines, a medium volatility profile, and a maximum win potential of 20,000 times the stake. The game is set in the Golden Age of Piracy, transporting players to a wrecked ship laden with cursed treasure, ancient maps, and purloined keys. Its core design focuses on complex bonus layers, collection mechanics, and the pursuit of jackpots, moving beyond a straightforward base game. A three-tiered bonus system, linked to Bronze, Silver, and Gold results, forms the centerpiece of the gameplay. The feature rounds are powered by a Hold & Win mechanic, where Pirate Coins contribute to color-coded treasure chests positioned above the reels. This persistent collection system is always visible, serving as a progress meter for unlocking the bonus games. An additional Collect feature in the base game adds excitement to every spin. Pirate Coins can appear on reels one through four, and when a Collect symbol lands on the fifth reel, their values are immediately collected. This Collect symbol may also include a multiplier ranging from 1x to 5x, which boosts the total value gathered during that spin. A Boost option is also available for players. According to Red Papaya, this feature increases the total bet by 50% and enhances the appearance rate of Silver and Gold Pirate Coins, while also improving the odds of triggering the bonus rounds.During the bonus rounds, special symbols introduce additional modifiers. The Captain Multiplier elevates the total multiplier value, and the First Mate Extra Spin increases the number of respins. These components are intended to prolong the bonus sessions. The feature game contains three fixed jackpots. The Mini jackpot awards 10x the bet, the Major pays 50x, and the Grand jackpot offers the top prize of 20,000x the stake. The game is optimized for play on both desktop and mobile devices. Red Papaya has confirmed an RTP of 96.37%, a hit frequency of 27.19%, medium volatility, and a betting range that spans from 0.20 to 12.50. Madelein Ozok, Head of Studio at Red Papaya, said:“For Pirate’s Fight for Fortune, our goal was to merge a timeless pirate adventure with an intricate, multi-layered bonus system. The premium artwork and immersive sound design also contribute to a compelling narrative that resonates with players. “By implementing a persistent collection system that heightens anticipation with each spin, and providing three unique bonus levels coupled with a massive 20,000x Grand Jackpot, we have developed a highly engaging game that is distinctive in any operator's portfolio.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Sorare Launches New Referral System for Stellar Nights iGame

Sorare Launches New Referral System for Stellar Nights

(AsiaGameHub) - Sorare has introduced a new referral program for Stellar Nights, providing a novel growth mechanism for the free-to-play aspect of Sorare 26. Rather than incentivizing basic registrations, Sorare now links rewards to the actual advancement of invited players within the set. Good to Know Sorare now rewards players for bringing friends into Stellar Nights. Rewards grow as referred players level up inside the set. Stellar Nights remains part of the free to play football offering in Sorare 26. INVITE YOUR FRIENDS ON STELLAR SET & GET REWARDED The Stellar Set referral system is LIVE Bring your friends in, help them level up, and stack rewards: Gold Wheel spins Stellar Essence Stellar Cards Up to 150 GemsDon’t miss out! — Sorare (@Sorare) April 13, 2026 Sorare Ties Rewards to Real Activity The new system is designed around user engagement, moving beyond simple player acquisition. Those who invite friends to Stellar Nights can earn Gold Wheel spins, Stellar Essence, Stellar Cards, and up to 150 Gems, but these are unlocked progressively as their referrals continue to play and increase their levels.This structure distinguishes the feature from previous referral offers. By using player progression as the key trigger, it is better suited to free-to-play users who might not make any purchases. Stellar Nights debuted in late March 2026 as the current football set within Sorare's Set mode. It was established as an additional game layer, featuring up to eight card variations and scoring bonuses based on card editions. Prize pools can hit $1,000 per set, and Stellar Nights also marked the first Sorare Set to incorporate a signed card. Entry is free, with players receiving starter cards and advancing through six tiers by constructing lineups and moving up leaderboards. The inclusion of Premier League clubs helps maintain the format's prominence during the final phase of the European football season. Stellar Essence is the core resource in this economy. Players spend it to unlock cards and continue their progression within the set. Gems function as a premium currency throughout the broader Sorare platform. Gold Wheel spins grant access to the Sorare Wheel, where players can win cards, Essence, and other in-game items. A Golden Spin with improved odds is awarded after every 10 regular spins. While Sorare has employed referral systems in the past, earlier iterations were more focused on purchasing activity. During the wider Sorare 26 season, new users who signed up via a referral link and purchased five cards from new card auctions were eligible for market credits. Stellar Nights adopts a different approach by incentivizing ongoing gameplay within the set instead of a single purchase. Sorare continues to operate its blockchain-based fantasy sports platform for football, NBA, and MLB. Cards are issued as NFTs on the Ethereum blockchain and are available in four scarcity tiers: Limited, Rare, Super Rare, and Unique. Platform-wide, users assemble five-player lineups based on real-world athlete performances and compete for cards, Essence, or cash prizes, depending on the specific game mode. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Illinois casino earnings rise 7.1% in March, reaching $183.1 million iGame

Illinois casino earnings rise 7.1% in March, reaching $183.1 million

(AsiaGameHub) - Illinois commercial casinos generated $183.1 million in March, marking another strong month for the state’s early 2026 performance. The latest data shows widespread growth, with newer casino properties continuing to boost overall revenue while top-performing venues maintained their leading positions. Good to Know Illinois casino revenue totaled $183.1 million in March, marking a 7.1% year-over-year increase. Slot machines brought in $140.7 million, while table games contributed $42.4 million in revenue. Hollywood Casino Joliet saw the largest revenue surge, climbing 56%. Newer Casino Properties Continue to Fuel Revenue Growth Slot machines once again accounted for the majority of revenue, generating $140.7 million, a 6.6% year-over-year rise. Table games saw an even faster climb, jumping 9.1% to reach $42.4 million. March typically boosts casino foot traffic regardless, as NCAA Tournament betting interest, leisure travel, and seasonal visitor trends all draw more people through casino doors. Leading the market, Rivers Casino Des Plaines stayed well ahead of peers with $44.6 million in total revenue, split into $28.6 million from slots and $16 million from table games. Wind Creek Chicago Southland followed with $22 million in revenue. Hard Rock Casino Rockford posted $13.4 million, while Grand Victoria Casino totaled $13.2 million. Hollywood Casino Joliet stood out most notably. After transitioning to a fully land-based facility in August 2025, the property generated $12.4 million in March, a 56% year-over-year increase. Wind Creek Southland also built on its April 2025 resort opening, seeing revenue rise 30.6%. Walkers Bluff posted a 10.4% gain as well. Not every casino saw growth, however. Harrah’s Metropolis fell 11.8% to $4.8 million. Harrah’s Joliet dropped 8%, and Par A Dice Hotel Casino slipped 3.7%. Older properties have faced heightened pressure as newer and expanded venues continue to draw customers in Illinois’s increasingly crowded casino market. Illinois has rapidly expanded its casino capacity since the 2019 gambling expansion law opened the door for new casinos and property upgrades. March’s figures show these investments are still paying off. Illinois Gaming Board data covers only commercial casinos, and does not include sports betting or video gaming terminal revenue. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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