Playtech targets World Cup expansion following strong 2026 start iGame

Playtech targets World Cup expansion following strong 2026 start

(AsiaGameHub) - Playtech is focused on sustaining the momentum it built in the early months of the year, looking to explore new growth opportunities during the upcoming FIFA World Cup. The slot game developer referred to the tournament—hosted across the US, Canada, and Mexico—as a "significant opportunity," particularly for Mexican operator Caliente Interactive, in which Playtech holds a 30.8% stake. Roughly $35 billion was wagered during the 2022 FIFA World Cup, and this figure is expected to be exceeded in the next two months, given that this year’s tournament is the first to feature 48 nations, increasing the number of matches from 64 to 104. Mor Weizer, Playtech’s Chief Executive Officer, said: “Our partnership with Caliente Interactive in Mexico continues to perform strongly, with the upcoming World Cup representing a significant opportunity to further strengthen Caliente’s leadership position in the market.” Americas Division Remains Robust In a trading update issued today (20 May), Playtech expressed particular optimism about the ongoing strength of its broader Americas division. Building on a "stronger-than-expected" 2025 performance—where growth was seen across the US and Latin America despite an overall revenue decline—Playtech stated that this momentum has continued into the first quarter of 2026. Weizer added: “We have made an excellent start to 2026, with strong trading in the first four months of the year reflecting continued momentum in regulated markets, notably the Americas and certain European markets. “Performance in the US, in particular, has been encouraging, as returns on our investments over recent years continue to accelerate and contribute meaningfully to profitability.” Playtech also highlighted strong results across "certain European markets." However, Weizer warned about the impact of "ongoing sector headwinds," suggesting these may have dampened overall performance. While no specific concerns were listed, tax increases across European countries—including the UK, where remote gaming duty has nearly doubled to 40%—have been a top priority for the gambling industry. Despite this, Weizer reassured investors that Playtech remains "well-positioned to capture the significant market opportunity ahead." Board Changes Announced Playtech also confirmed that long-serving board member Ian Penrose will step down from his role as Senior Independent Director following the publication of the company’s year-end financial results. Penrose has been on the Board since 2018. John Gleasure, Playtech’s Non-Executive Chair, praised his "invaluable contribution" during a period of major transition for the company. Gleasure said: “Ian has brought deep global industry experience to Playtech, and has always shown total commitment and dedication during what will have been almost nine years of service to Playtech. We wish him all the best in his future endeavours. “We are grateful that he has agreed to remain with us until Spring 2027 to ensure a smooth transition of his roles.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Five startups revealed as finalists for First Pitch 2026 Americas at SBC Summit iGame

Five startups revealed as finalists for First Pitch 2026 Americas at SBC Summit

(AsiaGameHub) - SBC has unveiled the five start-ups competing for the 2026 edition of First Pitch 2026 Americas, in partnership with BettingStartups, during SBC Summit Americas. The competition will feature the most innovative sports betting and gaming start-ups presenting their products to a distinguished panel of industry experts, with the champion receiving a prize package worth more than $100,000 to aid their expansion. The finalists will compete on the Leaders Stage on Thursday, 11 June, delivering a three-minute presentation followed by a Q&A session before a live audience and an expert judging panel. This year’s finalists are: Insight Play AI, Inc. – InsightPlay utilizes AI agents as customer service representatives for operators, offering both text and voice support. Operators utilizing this service have already begun reactivating dormant players across Latin America. Odditt – A platform assisting sportsbooks, prediction markets, and DFS operators in offering ready-made combo and parlay bets, complete with simple explanations for the rationale behind each grouping. OddsBlaze – A real-time sports betting data platform providing operators, traders, and product teams with rapid access to odds, market movements, arbitrage alerts, and betting APIs. ParlayX – A prediction market aggregator designed to assist sports betting syndicates in comparing opportunities and acting on market insights more efficiently. The Sharps – A bankroll tournament platform that merges the strategy and competitive structure of poker with sports handicapping, utilizing traditional sportsbook wagers instead of cards. To decide this year's winner, SBC has assembled a panel of judges with extensive backgrounds in sports betting, iGaming, investment, start-up development, and venture capital. The panel includes Paris Smith (Founder and CEO, DefytheOdds), Javier Altamirano, Global Head of Startup, Sportradar), Evan Meyer (Managing Partner, Astralus Capital Management), Scott Secord (Partner, Cardinal Sports Capital), Meredith McPherson (CEO & Managing Partner, DRIVE by DraftKings), with Jesse Learmonth, of The Betting Startups Podcast, returning to host this year’s competition. Paul Mills, Event Director at SBC, stated: “This year's First Pitch highlights the abundance of start-up talent emerging across the Americas, with finalists introducing fresh concepts across AI, prediction markets, fantasy, data, and betting infrastructure. “SBC is honored to provide these companies with a stage to pitch their products, network with investors, and establish the connections necessary to foster their next phase of growth.” The winning start-up will receive a prize package valued at over $100,000, comprising a mix of promotional, technical, legal, and business development services to support their growth. The package includes: MetaBet & Are You Watching This?: One year of API access to sports data from Are You Watching This? and gambling data from MetaBet, valued at $48,000. AWS: $10,000 of AWS Credits for eligible AWS services and support from infrastructure technologies like compute, storage, and databases, as well as emerging technologies such as generative AI, machine learning and artificial intelligence. GameOn: Press releases, an interview, and a video interview shared to GameOn social media, worth $3,500. Royer Cooper Cohen Braunfeld LLC: $5,000 worth of gaming-related legal services. Square in the Air: Video package, social media audit, and competitor analysis worth $5,000. Vegas Kings: A web design package worth $3,000. SBC Media: Promotional advertising and PR package worth $11,000. SBC Events: A 3x3m booth and four complimentary tickets worth $15,000. CertilQ: 12 months of access to CertilQ’s Technical Compliance Management Platform, worth $4,000. Attendees holding a Conference, Business, or VIP Pass can all watch the live First Pitch final on the Leaders Stage on Thursday, 11 June at 2:20 pm. Get your tickets: Conference Pass ($399) – Includes access to the show floor, all conference and workshop sessions, and basic access to SBC Connect. Pass holders can also join the Inner Circle, offering exclusive speaker chats and deeper discussions on key panel topics. Business Pass ($549) – Includes everything in the Conference Pass, plus full access to SBC Connections networking sessions and enhanced SBC Connect features for messaging and meeting requests. VIP Pass ($799) – Full event access, including the show floor, conference sessions, daytime networking (SBC Connections), evening parties, and advanced access to SBC Connect features. VIP attendees also receive a pre-loaded card for the Food Festival. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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The consequences of the gambling issue in Chile worsen as the President’s intervention is inevitable iGame

The consequences of the gambling issue in Chile worsen as the President’s intervention is inevitable

(AsiaGameHub) - The unresolved regulatory landscape for online gambling in Chile has now ensnared the advertising and marketing sector in an ongoing legal dispute. Pedro Occhiuzzi of SBC Noticias examines why President Kast must now intervene to resolve this regulatory impasse for the benefit of all involved parties. The long-standing controversy surrounding the legality of online gambling in Chile has expanded to include the services of marketing and advertising firms. A fresh legal challenge has been initiated by Polla Chilena, the state-authorized operator of municipal lotteries and football pools, which has lodged complaints against various creative studios and ad agencies for facilitating the promotion of offshore gambling platforms targeting Chilean users. Pedro Occhiuzzi – SBC Noticias These complaints have been filed with Chile’s Council for Advertising (CONAR), as Polla Chilena seeks to hold production companies and agencies accountable for alleged violations of the Chilean Code of Advertising Ethics. The legal action specifically targets organizations that continue to develop marketing campaigns for online gambling operators that lack authorization within the Chilean regulatory system. Among the firms cited is the production house Enelblanco.TV, which reportedly created content for Coolbet campaigns featuring former national team captain Claudio Bravo. Furthermore, Polla Chilena raised concerns regarding the inclusion of a minor in one promotional spot, questioning current standards for audience protection and content exposure. The agency Ampfy has also been implicated due to its work on Betano advertisements aired on sports television. Polla Chilena alleges that these ads "normalize online gambling as mere entertainment" without sufficiently highlighting the potential financial risks to consumers. Creative studio Draff.tv faces similar scrutiny over promotional materials for Jugabet. Polla Chilena argues that the use of app-style interfaces and video game-inspired visuals makes gambling overly appealing to younger demographics while failing to provide adequate responsible gambling disclosures. Rounding out the list of targeted firms is PartnerProd.cl, which produced television spots for Rojabet that integrated football footage with live betting odds and gambling-related graphics. Polla Chilena takes no prisoners This legal escalation represents a significant broadening of Polla Chilena’s offensive against unlicensed gambling, shifting enforcement focus from the operators themselves to the commercial infrastructure that supports the betting industry. Earlier this year, Polla initiated separate legal proceedings against payment processors, accusing them of enabling financial transactions for offshore gambling sites serving the Chilean market. The state-backed entity maintains that these payment providers are essential to the ability of unlicensed operators to function within the country. However, these enforcement efforts continue to encounter structural hurdles. Chile’s telecommunications regulator, SubTel, has declined requests from Polla Chilena to implement broader IP-blocking and network restrictions against illegal gambling sites, noting the limitations of relying solely on technical measures to combat the unlicensed sector. Courts plea for President Kast intervention The matter now rests with President José Antonio Kast, whose administration has indicated that resolving the nation's protracted online gambling dispute is a regulatory priority. Market participants are seeking clarity on whether the Kast administration intends to revisit previous legislative frameworks that addressed criminal and tax provisions but failed to resolve critical issues regarding licensing, advertising oversight, and the specific rights of municipal operators. As Chilean courts process a growing number of disputes involving gambling operators, payment firms, and legacy stakeholders, pressure continues to mount. This backlog of litigation is increasingly seen as a judicial bottleneck, extending a regulatory conflict that has remained unresolved for years. For the next stage of gambling regulation in Chile, policymakers face a challenge that extends beyond simple operator licensing. The debate is increasingly focused on the responsibilities of the entire ecosystem—including payment processors, advertising agencies, telecommunications providers, and customer acquisition channels that allow offshore businesses to reach Chilean consumers. As Polla Chilena intensifies its legal campaign, the focus shifts to whether President Kast can finally break the regulatory deadlock and establish a definitive framework for online gambling following years of political and judicial instability. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Wazdan extends partnership with St8 to Ontario market iGame

Wazdan extends partnership with St8 to Ontario market

(AsiaGameHub) - Wazdan has expanded its North American footprint by taking its existing partnership with St8 into the Ontario market. Under this expanded agreement, the aggregator will gain access to a selection of games from Wazdan's portfolio, featuring popular titles like Mighty Fish: Blue Marlin, 36 Coins, Mighty Wild: Panther Grand Diamond Edition, and Mighty Wild: Gorilla. David Fall, Business Development Manager at St8, commented: “Our alliance with Wazdan has already yielded strong outcomes, and bringing this partnership to Ontario represents a thrilling next phase for both of our businesses. “Wazdan is known for creating top-tier content integrated with creative engagement tools, and we are delighted to enhance our portfolio for operators in one of the key regulated jurisdictions in North America.” Wazdan has prioritized growing its footprint within Ontario and the broader North American region. The studio originally received authorization to operate in Ontario from the Alcohol and Gaming Commission of Ontario (AGCO) in May 2022, later securing distribution agreements with Reevo and Play North. Recently, Wazdan rolled out two of its games on FanDuel in Ontario and Michigan through Light & Wonder’s aggregation network. Beyond Canada, the provider has established key distribution alliances with Caesars Digital in New Jersey, Michigan, and Pennsylvania, as well as Fanatics Casino in New Jersey, Michigan, Pennsylvania, and West Virginia. Discussing the expanded deal with St8, Andrzej Hyla, Chief Commercial Officer at Wazdan, stated: “Entering Ontario alongside St8 marks another significant milestone for Wazdan as we continue to grow our footprint in regulated North American jurisdictions. “Wazdan strives to exceed expectations for our partners by providing user-friendly products that prioritize player experience, and St8’s platform offers a fantastic channel to deliver our games to more operators and players. This has been a highly successful partnership so far, and we are eager to maintain this momentum moving forward.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Maksym Shtun from Slotegrator discusses AI: strengths, limits, and future possibilities iGame

Maksym Shtun from Slotegrator discusses AI: strengths, limits, and future possibilities

(AsiaGameHub) - Maksym Shtun, Slotegrator Product Owner. In a discussion with iGamingExpert, Slotegrator Product Owner, Maksym Shtun, examines the current status of AI adoption within the iGaming industry, highlighting the risks of improper use and detailing the company's strategies for integrating AI into its operations. How would you describe the overall usage of AI within the industry at the moment? Is its full potential being realised? The industry's approach to AI is currently transitioning from observation to active integration. The sector has certainly become more daring and proactive in experimenting with these technologies compared to previous years. However, we are still a long way from realizing its full potential. Currently, there is a significant disparity between technical capability and practical application. This is primarily due to ongoing concerns regarding data security, the necessity for robust human oversight, and a deeper comprehension of the technology’s long-term consequences. The industry is advancing rapidly, but it is doing so with a necessary degree of caution to ensure stability and trust. Is there a danger of leaning into AI too much in a way that could potentially be detrimental to the overall product? The danger lies not in using AI, but in misunderstanding its nature. Some individuals perceive it as a deterministic system, akin to a calculator that consistently yields the same result for identical inputs. However, AI does not operate in this manner. There is inherent variability in its responses, and this deviation intensifies when decisions are made sequentially. The moment a team delegates 100% of critical decisions to AI—whether it involves content generation, logic handling, or user-facing outputs—they forfeit the ability to guarantee a consistent experience. And consistency is what users rely on. The appropriate approach is to regard AI as a capable collaborator, not an autonomous operator. Humans must still establish the parameters, verify the outputs, and assume responsibility for the outcomes. If an issue arises and you cannot explain the AI's decision-making process, you have already lost control of your product. This is not an AI issue, but a process issue. How does Slotegrator currently utilise this technology, and do you plan to step this up? If so, in what way? Our current methodology is highly pragmatic. We recognize significant value in employing LLMs in conjunction with RAG (Retrieval-Augmented Generation) architectures. This enables us to implement effective, streamlined solutions for processing complex documentation and transforming static knowledge bases into interactive, highly accurate resources. In addition to data processing, we are integrating AI into our creative workflows. It has become an indispensable tool for rapid prototyping, generating mockups, and exploring visual concepts, thereby significantly accelerating the 'ideation-to-execution' cycle without supplanting human oversight. Looking ahead, we acknowledge the potential of MCP (Model Context Protocol) solutions for fostering more interconnected environments. However, our interest in this area is highly specific: we view it as a means to enable tightly defined, isolated functionalities for particular tasks. For us, the focus is on maintaining complete transparency and ensuring that any AI integration operates within a strictly defined perimeter. It is not about broad accessibility, but about precision and control over how the technology interacts with our internal tools. What role does client feedback play in shaping how you utilise not just new tech like AI, but your overall roadmap? Client feedback serves as a crucial indicator for potential optimization. When we observe recurring inquiries or similar requests for specific functionalities, it suggests that there may be a broader opportunity to enhance the user experience. However, we approach this with an emphasis on suitability. First, we assess whether a process genuinely benefits from automation and if it aligns with how our partners interact with the system. If automation is the appropriate course of action, we then determine the most effective tool for the task. AI is a potent option for managing complex or unstructured data, but we only apply it where it offers a distinct advantage over traditional methods. Our roadmap is shaped by this pragmatic approach: identifying the correct solution for each specific scenario, whether that involves AI or a more conventional technical enhancement. Following on from the previous question, what else can we expect from Slotegrator as the company keeps driving forward? What you can anticipate from us is a continuous effort to provide operators with superior tools for making more informed, quicker decisions. This is the underlying theme of all our current development efforts. With Casino Builder, the objective is to shorten the timeframe between conceptualization and implementation. We are incorporating AI-driven features that assist operators in configuring, adjusting, and refining their platforms with significantly greater precision—enabling decisions that previously required days of back-and-forth to be made confidently in a fraction of the time. Beyond the builder itself, we are making substantial investments in how operators access information and guidance. Static documentation has its limitations. We aim to replace it with intelligent, context-aware support that delivers the correct answer at the opportune moment—so operators are not guessing, but acting on accurate, timely insights. The overarching direction is as follows: every feature we release should either reduce friction in an operator's workflow or enhance the quality of the decisions they make. Speed is important, but speed without accuracy leads to downstream problems. Our objective is to achieve both: empower operators with the confidence to act swiftly because the tools they utilize are dependable and designed around their actual operational methods. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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New Zealand estimates its iGaming market at over $1.3bn annually iGame

New Zealand estimates its iGaming market at over $1.3bn annually

(AsiaGameHub) - The New Zealand Department of Internal Affairs (DIA) has disclosed historical figures regarding the nation's online gambling sector, estimating the total annual market value to exceed NZD$1.3bn. This data was released in anticipation of the country’s transition to a regulated iGaming framework. Trina Lowry, the DIA’s Programme Director for Online Gambling Implementation, observed that the findings indicate the market is growing in both scale and intensity. She believes the upcoming regulations will enhance player protections and “ensure harm minimisation standards are met.” The Online Casino Gambling Act 2026 took effect at the start of May, establishing the regulatory structure and initiating a three-phase licensing process. This includes an auction for up to 15 online casino licences ahead of the official market launch on 1 December 2026. Starting 1 June 2027, only licensed operators will be authorized to provide online casino services within New Zealand. New Zealanders wagering more online The DIA engaged DOT Loves Data to evaluate the country’s existing online gambling landscape, covering the two-year period from October 2023 to September 2025. The report’s methodology included: Using consumer card transaction data from a single bank, which was then upweighted to project the total market size. Focusing on deposit spending rather than total wagered amounts, excluding any winnings. Excluding New Zealand’s statutory providers, specifically Lotto NZ and the TAB. Notably, the report estimates the New Zealand online gambling market at NZ$1.36bn annually (roughly €685.2m). The 15 largest merchants account for 82.5% of total market expenditure, with 96.3% of spending directed toward operators based in four countries: Cyprus, Gibraltar, Great Britain, and Malta. Monthly spending has consistently surpassed $100m since March 2024, with an estimated 360,000 unique users recorded as of September 2025. As of September last year, market spending had increased by more than $129.6m, representing a 10.5% year-on-year (YoY) rise. Transaction volume grew by 8.8%, while the number of unique users increased by 2.7% to approximately 360,000, suggesting that existing players are increasing their spending. Vertical splits For dedicated online casino operators, spending rose by 38% YoY, with transaction counts and unique user numbers climbing by 21% and 5%, respectively. Hybrid operators, which provide a variety of gaming options, saw a 22% YoY increase in spending, alongside a 23% rise in transactions and an 11% increase in unique users. Conversely, the sports betting sector experienced a 37% YoY decline in spending, with transactions falling by 36% and unique users decreasing by 14%. The report also highlighted that individuals from the most deprived areas are the most frequent online gamblers. The 40% of the population in the most deprived quintiles accounted for over 50% of total gambling expenditure (28.4% from Quintile 5 and 21.9% from Quintile 4), whereas the wealthiest 20% (Quintile 1) contributed only 14.9%. “The market is expanding both in breadth and depth.” Trina Lowry, Programme Director – Online Gambling Implementation for the Department of Internal Affairs Regarding specific verticals, casino spending among high-deprivation demographics grew at a faster rate of 41% compared to the 22% growth seen in the broader hybrid market. In a communication from the DIA, Lowry noted: “The data indicates that the market is growing in both breadth (an increase in the number of gamblers) and depth (a rise in transactions per person and higher spending per transaction).” “Regulating this industry will improve safety for those choosing to use licensed online casino platforms in New Zealand. It will ensure that harm minimisation standards are upheld, preventing criminal activity and dishonesty, and ensuring that all operators in New Zealand comply with our regulations.” Next steps While online casino licences are slated for issuance from early 2027, there are currently no changes for New Zealand-based online casino players. Online casinos that were active in the country prior to 1 May 2026 may continue operations until 1 December 2026, though they are forbidden from advertising to local players. Furthermore, several operators are currently facing coordinated legal proceedings in the Auckland High Court, with claims filed against bet365, SkyCity Entertainment Group, and Super Group regarding past gambling activities. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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South African gambling regulator fired over ‘gross misconduct’ iGame

South African gambling regulator fired over ‘gross misconduct’

(AsiaGameHub) - The leader of the gambling board in South Africa’s Gauteng province has been dismissed after an investigation uncovered ‘gross misconduct’ and ‘abuse of public resources’. According to the South African Government News Agency, Vuyiswa Ramokgopa, Gauteng MEC for Economic Development, Agriculture and Rural Development, stated she had no option but to end the employment of Dr Karabo Mbele, Chief Executive Officer of the Gauteng Gambling Board, following the probe. The report found Mbele linked to ‘serious governance failures’ connected to meddling in funding adjudication processes, approving funding before governance procedures were finalized, authorizing payments without supporting documents, and failing to meet compliance and oversight obligations. Oscar Maripane, the board’s Chief Financial Officer, has also been suspended pending the outcome of an internal disciplinary process, after evidence was uncovered tying him to procurement irregularities, non-compliance with Gauteng’s Public Finance Management Act, and failures in internal controls and statutory reporting obligations. ‘Broader institutional decay’ Ramokgopa outlined that there is ‘broader institutional decay’ within the Gauteng Gambling Board, which, if left unaddressed, would ‘erode public trust and compromise the entity’s integrity’. Specific focus was placed on the allocation of around R73m (£3.28m) from a Social Development Fund and Corporate Social Investment (CSI) funding, which was distributed before the board's approval process was completed. Further questions have also been raised about Mbele approving an extra R23m (£1.03m) in Social and Economic Development (SED) funding in April 2025 without following required governance and approval processes. After the release of the forensic report, compiled by an independent legal team led by Advocate William Mokhare SC, Ramokgopa said: “It is deeply worrying that since I took office six weeks ago, I have been flooded with whistleblower reports, many of which asked to stay anonymous, pointing to multiple cases of misconduct, wrongdoing and mismanagement at the gambling board. “It has become clear to me that the current situation at the Gauteng Gambling Board cannot continue.” Several members of the Gauteng Gambling Board also resigned in December 2025, and an administrator will now be appointed while a new full board is assembled. A crucial time for South Africa These high-profile allegations come at a critical moment for the South African gambling market, as the sector continues to grow alongside broader industry momentum across Africa. Online betting in particular has seen a sharp surge in activity, which has led South Africa’s Treasury to open a consultation on the plan to create a new iGaming tax to work alongside existing provincial gambling taxes. First announced in November, the National Treasury has proposed a 20% tax on online gaming activity, with the goal of raising funds to ensure that ‘external costs linked to gambling are covered by those that provide and take part in gambling’. The proposal stated: “Technological advances have made online gambling more accessible, changed how people gamble and expanded the range of gambling products available, which gamblers can now access from anywhere, at any time. It crosses provincial borders and cannot be realistically and fully managed at a provincial level.” When combined with provincial tax rates, which range between 6% and 9% depending on location and gambling type, South Africa’s effective overall tax rate will sit between 26% and 29% if the proposal is successfully implemented. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Turkey to launch new offensive in crackdown on illegal gambling iGame

Turkey to launch new offensive in crackdown on illegal gambling

(AsiaGameHub) - Turkey's ruling AKP administration is gearing up to initiate a fresh stage in its crackdown on unauthorized gambling operators, expanding its enforcement efforts past domestic borders and digital platforms. This objective was communicated by Turkish Vice President Cevdet Yılmaz during a briefing to state agency heads, where he declared: "The AKP remains steadfast in its determination to dismantle the criminal networks behind illegal gambling." Starting in October 2025, all state bodies in Turkey have been ordered to collaborate on the AKP's 'Action Plan' aimed at wiping out illicit betting, fulfilling a campaign promise made by President Recep Tayyip Erdoğan during the previous election cycle. A recent joint operation targeting unauthorized betting, led by Justice Minister Akın Gürlek, resulted in the detention of 233 individuals across the cities of Mersin and Antalya. Those detained are accused of assisting illicit syndicates that allegedly handled approximately TL18 billion (€340 million) in unauthorized gambling transactions. This campaign has prompted Turkey to overhaul its financial oversight mechanisms under direct instructions from President Erdoğan, who appointed the Financial Crimes Investigation Board (MASAK) in February to oversee transaction monitoring. With its expanded powers, MASAK is now tasked with cracking down on digital money mules, dummy accounts, and shell companies integrated into the Turkish financial sector to facilitate transactions for black-market operators. While MASAK has significantly boosted its detection capabilities, Yılmaz pointed out that the struggle is ongoing, with the AKP estimating Turkey's financial exposure to illicit gambling to be between $20 billion and $60 billion. "Following our President's directives, we have formulated a broad and multi-dimensional strategy," Yılmaz emphasized, noting that the eradication of illegal gambling relies on three core pillars: law enforcement, financial surveillance, and raising public awareness about the criminal nature of illicit betting. However, the AKP's upcoming phase will shift focus toward digital surveillance and global law enforcement targeting entities that deliberately facilitate unauthorized gambling operations. Yılmaz re-emphasized that unauthorized betting is not merely a financial hazard but also a wider social and security issue, connecting illegal gambling networks to dangers such as money laundering, funding for organized crime, and unprotected access for vulnerable demographics. A key element of the strategy targets digital and social media channels. Turkish officials are indicating that major tech companies like Google and Facebook will face closer scrutiny to ensure they prevent unauthorized operators from targeting Turkish users online. Yılmaz observed that "there is a complete lack of regulatory oversight. No age restrictions, financial checks, or protective measures exist" to shield Turkish citizens from interacting with illicit gambling advertisements and platforms. He added that additional measures must target affiliate marketing networks, influencer endorsements, unlicensed advertising, and social media marketing funnels, which serve as vital pipelines for offshore betting sites targeting the domestic market. The administration is also prioritizing international enforcement, pointing out that a significant portion of illicit gambling operations are run by foreign-based entities outside domestic legal reach. The most challenging front The initiative is set to transition into its most intense stage with the introduction of international enforcement actions aimed at foreign-based betting networks catering to Turkish players. President Erdoğan has previously identified regions such as Georgia, Armenia, Northern Cyprus, and North Macedonia as key operational bases for illicit gambling networks actively targeting the Turkish market. Yılmaz highlighted that unauthorized betting has transformed from a local regulatory matter into a national security threat, warning: "These networks are frequently linked to various high-risk activities, including money laundering, terrorist financing, and organized crime." The strategy will expand past conventional methods like IP blocking and restricting web access to unlicensed sites. Instead, Turkish officials are indicating a shift toward holding those who facilitate illegal gambling infrastructure criminally liable, irrespective of their location or business type. Consequently, enforcement efforts will target payment processors, digital distribution networks, affiliate marketing channels, and international operations catering to Turkish users. Recognizing the global scale of the issue, Yılmaz stated that "most illicit betting operations take place online via networks with international ties," noting that "certain nations and territories serve as hubs for these activities." Consequently, he stressed that "global collaboration is a cornerstone of our strategy," with Turkey's Ministry of Foreign Affairs, headed by Hakan Fidan, set to ramp up diplomatic pressure on foreign jurisdictions as a new enforcement measure. Turkish officials have also stressed the need for flexible enforcement, with Yılmaz pointing out: "As soon as one platform is blocked, alternative networks quickly emerge to take its place." By taking the fight abroad, geopolitical friction could extend beyond gambling regulation if Turkish officials decide that foreign governments are not cooperating with efforts to stop illicit betting aimed at Turkish citizens. As international operations become the primary focus, the AKP and the Turkish government seem prepared to take their biggest risk yet to fulfill Erdoğan's campaign promise to eradicate illegal gambling. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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KSA Issues Alert to Dutch Operators Ahead of 2026 World Cup iGame

KSA Issues Alert to Dutch Operators Ahead of 2026 World Cup

(AsiaGameHub) - The Dutch gambling authority has cautioned licensed betting firms to adhere to advertising and product regulations ahead of the 2026 FIFA World Cup, a period expected to see a surge in wagering activity. Key Information The KSA has cautioned operators that any violations may result in prompt enforcement measures. Prohibitions on untargeted gambling advertisements and various micro-betting markets are still in effect. The authority also intends to crack down on unlicensed operators and advertisements directed at youth. KSA Issues Early Alert Regarding World Cup Betting Kansspelautoriteit, the Dutch gambling regulator known as the KSA, has notified licensed providers to prepare for the high volume of betting traffic anticipated for next year's World Cup. In a formal letter to domestic license holders, the authority reiterated that Dutch law continues to prohibit untargeted advertising. Furthermore, sports sponsorship remains under strict limitations following the 2023 advertising reforms, with a total ban set to take effect in 2025. The KSA also reminded operators of specific product restrictions. Certain micro-bets, such as wagering on the first corner or the first yellow card, are not permitted in the Netherlands. While these markets often gain popularity during major football tournaments, they are prohibited under Dutch rules.The regulator's warning is centered on the protection of youth and vulnerable individuals. Restrictions on gambling advertisements were introduced in July 2023, including measures to prevent targeted ads from reaching those under 24. However, a recent study indicated that 11.2% of gambling ads on Meta (31 out of 277) were directed at age groups that included 18 to 23-year-olds. The World Cup strategy also targets illegal operators. The KSA stated it will take swift action against unlicensed websites and the companies that market them. Additionally, it plans to enhance public awareness regarding the risks of sports betting for young people. This warning comes as the Dutch coalition government deliberates on a comprehensive ban on gambling advertisements. Recent policy discussions have even seen officials compare gambling to sex work, illustrating a significant shift in the country's regulatory tone. KSA chairman Michel Groothuizen cited betting spikes during previous major tournaments as the reason for this early intervention.“We observed an increase in gambling during the 2022 World Cup and the 2024 European Championship. This makes it a tempting time for companies to seek out new players,” he noted. Groothuizen continued: “While I recognize this motivation, I strongly encourage providers to stay focused on protecting young adults and other vulnerable groups, and to comply with the relevant rules. If we see that this is not the case, we will take immediate action.” The KSA’s message in the letter to operators was straightforward: “The KSA highlights, among other things, the ban on untargeted advertising and sports sponsorship.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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RealGo Collaborates With Bitget Wallet for Web3 Gaming iGame

RealGo Collaborates With Bitget Wallet for Web3 Gaming

(AsiaGameHub) - RealGo has partnered with Bitget Wallet to provide players with a more secure and user-friendly method for managing digital assets within its Web3 gaming ecosystem. Key Takeaways RealGo will incorporate Bitget Wallet into its Web3 gaming platform. Players will retain control of their private keys via Bitget Wallet. Cross-chain compatibility will enable users to interact with in-game assets and DeFi applications. Bitget Wallet Enhances Security for RealGo Players RealGo is developing its gaming model around interactive Web3 gameplay, location-based features, and digital assets linked to real-world locations. The company has now partnered with Bitget Wallet to support this economy through non-custodial wallet access. This collaboration grants players greater control over their digital assets. As Bitget Wallet is non-custodial, users maintain possession of their private keys, rather than relinquishing asset control to a third party. This is a significant advantage for Web3 games, where wallets often serve as the bridge between gameplay, tokens, NFTs, and marketplace transactions. Cross-chain support is also a central aspect of this integration. RealGo players will be able to engage with various in-game assets and decentralized finance applications through Bitget Wallet, thereby simplifying the platform's usability across the broader crypto economy.RealGo has positioned this partnership as a step towards simplifying the Web3 gaming experience. Integrating Bitget Wallet aims to reduce barriers for users who wish to play games, manage assets, and connect with decentralized applications without needing to navigate multiple separate tools. The partnership also offers RealGo access to Bitget Wallet's extensive user base, which the company states comprises 12 million users. This could significantly boost RealGo's ability to reach more players with its location-based gaming concept, while ensuring asset management aligns with standard cryptocurrency wallet practices. RealGo has been actively promoting the partnership on social media, with its community branding embracing meme culture and shared online gaming experiences. This approach aligns with the platform's model, where users explore real-world locations, acquire digital assets, and participate in a player-driven economy. For RealGo, the integration of Bitget Wallet brings both expanded reach and increased trust. For players, this development is expected to lead to a more streamlined, secure, and practical experience for managing assets within the RealGo Web3 gaming environment. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Strategy Purchases $2B in Bitcoin iGame

Strategy Purchases $2B in Bitcoin

(AsiaGameHub) - Strategy has executed another significant Bitcoin acquisition, adding 24,869 BTC at a cost of roughly $2.01 billion—even as Bitcoin’s current trading price is lower than the average price paid for this latest purchase. Good to Know Strategy currently holds 843,738 BTC, which were purchased for a total of $63.87 billion. The most recent purchase had an average cost of $80,985 per Bitcoin. Michael Saylor has stated: “Bitcoin has won.” Saylor Continues Purchasing Bitcoin Amid Lower Trading Prices Strategy acquired its latest batch of Bitcoin at an average rate of $80,985 per coin. At the time this article was written, Bitcoin was trading at $76,374—representing a drop of over 2% in the past 24 hours and nearly 7% over the previous seven days. This price difference doesn’t seem to have deterred Michael Saylor. Strategy, which trades on Nasdaq under the ticker MSTR, continues to be the world’s largest corporate holder of Bitcoin and the first public firm to use BTC as its sole treasury reserve asset. This new acquisition is Strategy’s sixth-biggest Bitcoin purchase by the number of BTC and eighth-largest by dollar amount. The company’s total Bitcoin holdings now reach 843,738 BTC, purchased for a total of $63.87 billion at an average price of $75,700 per coin.Saylor has described Bitcoin not so much as an investment trade but rather as a balance sheet mechanism. Back in April, he penned: “Bitcoin has won. Global consensus is that BTC is digital capital. The four-year cycle is dead. Price is now driven by capital flows. Bank and digital credit will determine Bitcoin’s growth trajectory. The biggest risk is bad ideas driving iatrogenic protocol changes.” Strategy also announced a year-to-date BTC Yield of 12.6%. This metric measures the growth of Bitcoin holdings relative to diluted shares, a critical indicator in the company’s approach to managing its Bitcoin treasury. However, Saylor’s messaging now carries a more pragmatic tone. Strategy has suggested it might sell a small portion of its Bitcoin if necessary to cover dividend payments. In a recent article on igaming.org, Saylor was quoted as follows:“Probably sell some Bitcoin to fund a dividend just to inoculate the market – just to send the message that we did it.” This statement is alongside another famous rule from Saylor that was repeated in the same igaming.org report: “Never Sell Your Bitcoin!” For investors, the tension here is obvious but straightforward. Strategy continues to buy BTC, but the company’s management also wants the market to trust that its Bitcoin reserves can back shareholder payouts if required. Based on the company’s current stance, this wouldn’t signify a broader withdrawal from Bitcoin. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Legend of YMIR Introduces Character NFT Trading iGame

Legend of YMIR Introduces Character NFT Trading

(AsiaGameHub) - The Legend of YMIR game has introduced a Character NFT feature, enabling players to create in-game characters as NFTs and exchange them on the WEMIX PLAY Marketplace. Good to Know Players are able to mint their Legend of YMIR characters into NFTs and list them for sale via auction or at a fixed price. Linking a WEMIX PLAY Wallet is mandatory once a game account's TOKEN functionalities are enabled. The May update introduces new Transcendence and Clan Annihilation Battle gameplay. Character Trading Comes To WEMIX PLAY With the update on May 19, Legend of YMIR players gain a new bridge from playing the game to engaging in blockchain commerce. Characters can now be converted into NFTs and subsequently listed for sale on the WEMIX PLAY Marketplace. Sellers can opt for an auction or set a fixed price. Importantly, they do not immediately forfeit the use of the character. A character remains usable in the game until its owner seals it to prepare for a trade. Security is a foundational element of this launch. Players are required to connect a WEMIX PLAY Wallet to their game account prior to accessing NFT functions. After any TOKEN feature is activated on an account, the wallet linkage becomes irreversible.The processes for minting and unsealing characters also employ a two-signature verification method. Wemade has implemented an additional restriction for participants: once an unsealed character is bound to a new owner's account, it cannot be sealed again. This design ensures each transfer is a considered choice. The NFT feature is not the only new addition. Legend of YMIR has also received a Transcendence System, allowing players to utilize duplicate summons to enhance a summon's capabilities and open up additional skill and treasure slots. Clan-based gameplay has been expanded with new content. The Clan Annihilation Battle is scheduled for every Wednesday, providing guilds with a recurring competitive event and further incentive to remain engaged following the game's worldwide release. Built with Unreal Engine 5 and inspired by Norse mythology, Legend of YMIR features five distinct classes, action-oriented combat, and is accessible on multiple platforms including Steam. Since its global launch in late October 2025, developer Wemade has increasingly integrated the game's economy with blockchain elements via G-WEMIX tokens obtained through gameplay.Wemade has also allocated a $7.5 million reserve fund to help maintain stability within the game's economy during market fluctuations. The activation of character NFTs represents a deeper integration into the WEMIX ecosystem and grants players greater authority over the value associated with their in-game characters. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Iowa Enhances Gambling Regulator’s Cease and Desist Authority iGame

Iowa Enhances Gambling Regulator’s Cease and Desist Authority

(AsiaGameHub) - Iowa has amended its state gambling legislation with new enforcement provisions, granting the Iowa Racing and Gaming Commission more explicit power over unlicensed gambling operators. Good to Know Senate File 2289 becomes effective on July 1, 2026. The legislation provides the Iowa Racing and Gaming Commission with cease-and-desist powers. Sweepstakes casinos are not explicitly prohibited, but their regulatory exposure has increased. Iowa Takes A Regulator First Approach Governor Kim Reynolds has signed Senate File 2289, an expansive gambling bill that alters Iowa's approach to addressing unlicensed gambling operations. The pertinent language is located in Division I and relates to Iowa Code Chapter 99. For sweepstakes casino businesses, the bill presents a significant challenge despite not specifically identifying their model. Since Iowa has not established a formal licensing framework for dual-currency casino offerings, companies employing that structure may be subject to broader enforcement. The Iowa Racing and Gaming Commission now has the authority to issue cease-and-desist orders against companies it deems to be conducting unauthorized gambling-related activities in the state. This power also bolsters the regulator's position when pursuing court injunctions.The law's reach extends beyond online casino-style sweepstakes. It encompasses pari-mutuel wagering, advance deposit wagering, fantasy sports, games of chance, gambling, and sports betting. This strategy distinguishes Iowa from states that have enacted outright bans on sweepstakes casinos. Rather than declaring them illegal, Iowa has equipped its regulator with a more straightforward legal mechanism to confront operators it considers unlicensed gambling entities. Senate File 2289 originated from the Iowa Department of Inspections, Appeals, and Licensing in February. State legislators subsequently passed it through both chambers with unanimous support. The bill was delivered to the governor following final approval on May 5. The crucial deadline for operators is July 1, 2026. After that date, Iowa will possess more defined authority to compel unlicensed gambling activities to leave the market, even though the state has currently sidestepped a direct prohibition on sweepstakes casinos. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Evoke Grants Bally’s Intralot Additional Time to Finalize Takeover Bid iGame

Evoke Grants Bally’s Intralot Additional Time to Finalize Takeover Bid

(AsiaGameHub) - Evoke plc has extended the deadline for Bally’s Intralot S.A. to decide on submitting a formal takeover bid, prolonging one of the ongoing deal discussions in the UK gambling industry into June. Good to Know The new deadline for Bally’s Intralot is 5:00 p.m. London time on June 8, 2026, to either commit to an offer or withdraw. Negotiations focus on a potential acquisition of all Evoke shares at 50 pence each. Evoke has been evaluating sale possibilities while contending with increased UK online gambling taxes and reductions in its retail operations. Following a request from Bally’s Intralot, Evoke consented to the extension. This grants the potential acquirer until June 8 to declare a firm offer or to state it will not proceed. Evoke retains the right to approve further extensions. Discussions were initially disclosed on April 20, with Evoke confirming it was engaged in talks regarding a possible bid for its entire issued share capital at 50 pence per share. A transaction is anticipated to be structured primarily as a share swap, although a cash component might be included in the final terms. For Evoke, the parent company of William Hill, 888, and Mr Green, these talks coincide with a broader strategic review launched in December. The company has been considering various alternatives, including a complete or partial sale.UK tax policy changes have added urgency to this review. The Remote Gaming Duty rate rose from 21% to 40% on April 1, 2026, adversely affecting operators with substantial online revenue. Deutsche Bank analyst Richard Huber noted that Evoke's online-centric business model left it "disproportionately impacted" by this tax hike. Concurrently, Evoke has been implementing cost-cutting measures in its retail division, including plans to shut down 200 William Hill betting shops throughout the UK. Bally’s Intralot has maintained its pursuit despite Evoke's challenging financial position. Evoke reported a post-tax loss of £541 million for FY25 and continues to bear significant debt. Nonetheless, Bally’s Intralot views a takeover as a strategic move to create a larger pan-European gambling entity. On the post-FY25 earnings call, CEO Robeson Reeves linked the potential deal to achieving greater scale and efficiencies:“We see a compelling opportunity to bring our operating model to a significantly larger business and the potential to transform its financial performance through synergies we are uniquely positioned to deliver,” Reeves stated. “This is an opportunity we’re pursuing with conviction.” Should the bid progress, market analysts anticipate Bally’s Intralot would consider divesting certain Evoke assets. Evoke's operations in Italy and the Mr Green brand have been cited as non-core holdings that could be sold to reduce debt following an acquisition. Currently, no formal offer is on the table. Bally’s Intralot stated that any future proposal would be subject to customary regulatory clearances and conditions. The final price and deal structure remain subject to change, and the company cautioned that there is no guarantee an offer will be finalized or completed. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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North Carolina Lawmakers Consider Raising Sports Betting Tax Rate Above 18% iGame

North Carolina Lawmakers Consider Raising Sports Betting Tax Rate Above 18%

(AsiaGameHub) - As budget negotiations proceed in Raleigh, North Carolina legislators are once more examining sports betting taxes, with the 18% rate established at the market's launch in March 2024 now potentially subject to adjustment for online sportsbooks. Good to Know The state may increase the tax on sportsbooks from 18% to a range of 20% to 30%. Discussions have also included implementing a tax per bet placed, akin to the system in Illinois. Through the Sports Betting Alliance, FanDuel has urged its customers to resist the proposal. Raleigh Looks Again At Sportsbook Revenue Since its introduction, online sports wagering has provided North Carolina with over $287 million in additional revenue. Legislators are now contemplating requiring more from the operators. Per a WRAL report, sources indicate state lawmakers are weighing a tax increase on the eight licensed sports betting operators. One proposal would raise the rate from 18% to between 20% and 30%. An alternative would impose a fee on every individual wager. The ongoing budget discussions lend greater significance to the debate. Following a recent Republican agreement to boost state employee pay, legislators are exploring revenue options for the upcoming state budget. A potential tax increase on lottery sales has also been mentioned as a method to support higher salaries for teachers and state workers.Backing for the proposed gaming tax changes is uncertain. WRAL noted that it is unclear if lawmakers support the suggested hikes. A significantly higher sportsbook tax was already considered in North Carolina last year. The Senate's budget plan featured a 36% rate, which the House did not endorse. With both chambers unable to agree, the rate remained at 18% for 2025 and 2026. The per-wager concept could provoke a more forceful response from operators. Illinois pioneered this model in the U.S. last summer. Its surcharge imposes 25 cents on each of the first 20 million bets and 50 cents per bet thereafter. In just the initial two months of 2026, this fee generated an additional $20 million for Illinois. Major betting firms, however, contested the Illinois tax. Some operators shifted the expense to customers via betting surcharges or increased minimum bet requirements. Industry organizations have cautioned that such extra costs might drive bettors to offshore or illicit betting platforms.FanDuel has already begun mobilizing its North Carolina customer base. The operator emailed customers late last week, cautioning that “some lawmakers in Raleigh want a brand new tax hike on N.C. fans.” FanDuel further stated “if we don’t stop them, bettors like you will pay the price” and that “your gameday gets more expensive every time you open the app.” The Sports Betting Alliance, whose members include FanDuel, DraftKings, bet365, BetMGM, and Fanatics, is against alterations to North Carolina's sports betting tax structure. FanDuel has encouraged customers to “take action” by submitting a letter via the alliance's website. “Legal sports betting is generating real revenue for collegiate athletic departments across the state,” the letter says. “A tax hike would threaten that funding and hit fans like me directly.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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A Senate Bill Seeks to Restrict Sports Betting Advertisements Aimed at Minors iGame

A Senate Bill Seeks to Restrict Sports Betting Advertisements Aimed at Minors

(AsiaGameHub) - A bipartisan Senate proposal would hold major digital platforms accountable when targeted sports gambling advertisements are delivered to minors online. Good to Know The GAME Act would prohibit targeted sports betting advertisements directed at individuals under 18. The Federal Trade Commission would oversee enforcement, with repeated violations potentially referred to the Department of Justice. Platforms covered by the law could be fined up to $100,000 for each targeted ad shown to a minor. Digital Ad Platforms Face The Main Test The Gaming Advertisement to Minors Enforcement Act of 2026 shifts regulatory focus to ad delivery systems rather than solely targeting sportsbook marketing. Sens. Richard Blumenthal and Katie Britt introduced the legislation as federal lawmakers intensify scrutiny of online betting, prediction markets, offshore gaming, and youth access. Large digital platforms would be subject to the rule if they exceed 100 million unique monthly users or visitors and generate revenue from advertising. This category may include social media networks, search engines, websites, mobile applications, online services, and digital advertising networks. The bill examines how advertisements reach users. A sports gambling ad would be considered targeted if it is delivered to a minor using personal data, device identifiers, behavioral tracking, or inferred interests.Enforcement authority would rest with the Federal Trade Commission. Violations would be classified as unfair or deceptive acts or practices under the Federal Trade Commission Act. After three enforcement actions or settlements, repeat offenders could be referred to the Department of Justice. Penalties could escalate quickly from that point. Platforms might face fines of up to $100,000 for every targeted sports gambling ad displayed to a minor. The regulation would take effect one year after enactment. Britt linked the bill to broader concerns about online safety and youth gambling risks: “The increase in sports gambling among minors, especially young boys, is alarming. We recognize that targeted advertising from gambling and prediction market sites can act as a gateway to harmful behaviors that frequently develop into debilitating addictions.”She added: “Our legislation represents a crucial step in confronting this issue before it escalates further. Our next generation is our most valuable asset, and it’s our duty to take every feasible measure to shield them from online threats—precisely what this bill accomplishes.” The senators referenced studies indicating that individuals who begin gambling before age 18 are 50% more likely to develop a gambling disorder. They also highlighted a survey showing that one in six parents would be unaware if their child were gambling. Online algorithms play a central role in their argument. Among adolescent boys who gamble, 45% reported encountering gambling-related content online, and 59% said such content appeared in social media feeds without any active search. Blumenthal described sportsbook and prediction market advertising as a direct threat to younger audiences: “Sportsbooks and prediction markets are exploiting young people as a lucrative market, inundating the internet with ads and promotions designed to hook them on gambling at an early age.“High schoolers—and even middle schoolers—are now gambling on their phones like never before, losing real money and developing life-altering addictions. The GAME Act would establish a nationwide prohibition on targeted gambling ads aimed at children, enforced with substantial financial penalties.” The bill aligns with broader legislative efforts by both senators. Blumenthal has previously introduced measures regulating prediction markets, including age verification and advertising restrictions. Britt has advocated for stronger action against offshore gaming and youth gambling, including an October 2025 call for Department of Justice intervention and a January 2026 letter urging the CDC to investigate the rise of youth gambling. Britt later emphasized the home as the primary battleground: “In the past, parents could lock their doors at night and feel confident their children were safe. In today’s digital era, that sense of security no longer holds—threats can enter our homes daily through the devices in our children’s hands. Youth gambling addictions may be forming beneath parents’ roofs without their knowledge, which is why it’s essential that we equip parents to fight back.” She concluded by urging swift Senate action: “I’m grateful to collaborate with Senator Blumenthal on this bipartisan initiative, and I hope our colleagues will unite behind this critical issue so we can promptly send this legislation to President Trump’s desk.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Balancing iGaming sustainability in Puerto Rico iGame

Balancing iGaming sustainability in Puerto Rico

(AsiaGameHub) - As iGaming begins to flourish in Puerto Rico, ensuring the sustainability of its operations will be crucial, not only for the online sector but also for the market’s established land-based casinos. Juan Carlos Santaella Marchán, Executive Director of the Puerto Rico Gaming Commission, recently spoke with SBC Noticias about the country’s expanding online gaming sector and the primary challenges the Commission faces in ensuring this vertical can achieve long-term balance with its brick-and-mortar counterparts. While Marchán acknowledged the Puerto Rican government’s success in integrating gaming under a unified regulatory framework, he identified the biggest challenge as preventing digital growth from undermining the land-based gaming sector. The Executive Director explained: “Physical casinos not only generate tax revenue that benefits tourism and the University of Puerto Rico, but also create jobs and support the hotel, entertainment, and broader economic sectors. “The digital environment, by nature, operates with leaner structures and more aggressive commercial strategies. Without proper balance, there could be a rapid migration of consumers toward online platforms with less local economic impact.” “Our regulatory market has an important advantage: we are not starting from scratch.” Puerto Rico Gaming Commission Executive Director Juan Carlos Santaella Marchán Marchán stated that the sustainability of the country’s gaming model will depend on continuous and effective real-time technological oversight, promoting legality through incentives, protecting land-based casinos as key tourism and economic drivers, strengthening responsible gaming and problem gambling prevention programs, and rapidly adapting regulations to new technologies, payment methods, and digital products. “Our regulatory market has an important advantage: we are not starting from scratch,” Marchán further noted. “We have over 75 years of casino tradition, a century-old horse racing industry, a modern legal framework, and regulatory proximity to the Anglo-Saxon model. However, the next level of maturity will be proving that the hybrid system can grow without one side destroying the other. That is where the true success of our jurisdiction’s regulatory model will be defined.” At SBC Summit Americas, Marchán is scheduled to participate in the ‘Regulator Rumble: The Future of LatAm’ panel, where he will discuss why a ‘land-based anchor’ model, in a continent rapidly embracing digitalization, can shield markets from volatility. Marchán elaborated on how this particular gaming model has helped safeguard Puerto Rico against market fluctuations. The Executive Director commented: “Market size and regulatory quality do not necessarily advance at the same pace. Some jurisdictions achieve massive digital volumes very quickly, but later face integrity problems, tax evasion, illegal operators, and political pressure to tighten regulations after the market has already experienced explosive growth. Image: Nancy Pauwels/Shutterstock “Our position is that regulatory stability has economic value in itself. An ecosystem where operators must maintain a physical presence, local infrastructure, and real ties to the jurisdiction creates a less speculative and more trustworthy market against aggressive expansion cycles. “That may result in slower growth, but it also reduces volatility and strengthens credibility. During the panel, we will argue that regulatory success should not be measured solely by projected market size, but by how much of that growth remains formalized, supervised, and protected against recurring risks.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Hub88 Enhances Global-Local Strategy Through TaDa Gaming Partnership iGame

Hub88 Enhances Global-Local Strategy Through TaDa Gaming Partnership

(AsiaGameHub) - Hub88 has signed a new content distribution agreement with TaDa Gaming, reinforcing its commitment to boosting player engagement for its operator partners. This partnership will see Hub88 integrate TaDa Gaming's game portfolio alongside its player engagement tools, such as the GiftCode and WIN CARD solutions. Jessica Inglott, Head of Supplier Relations at Hub88, stated: "We consistently seek suppliers that offer a blend of scale, quality, and a deep insight into diverse player tastes. "TaDa Gaming's robust localisation expertise and compelling game library are a significant asset to our platform." As a component of its 'glocalisation strategy', TaDa Gaming will provide its range of localised casino games to Hub88's worldwide partner network. Key titles include Fortune Gems 500, Gold Mine Express, Chicken Dash and Fortune Zombie Lightning. TaDa Gaming noted that this offering will be supported by over 240 additional titles spanning video slots, fish-shooting games, table games, cards, bingo, and crash games. Ray Lee, Director of Business Development at TaDa Gaming, commented: "Aligning with a leading platform like Hub88 marks a key achievement in our worldwide distribution plan. Our focus on player-centric content is strengthened by our specialised localisation. "This enables us to provide premium, customised entertainment that connects with international audiences. We are excited to collaborate on creating outstanding gaming experiences." A strengthened profile Hub88 has maintained its strong growth trajectory in 2026, further expanding its content portfolio with additional game developers. Games Inc recently joined Hub88's platform as the newest developer. Fiona Hickey, Managing Director at Games Inc, remarked that the agreement closely matches Games Inc's core principles. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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ELA Games enhances content exposure through Gamblizard spotlight iGame

ELA Games enhances content exposure through Gamblizard spotlight

(AsiaGameHub) - ELA Games is enhancing the visibility of its content through a strategic partnership with online casino resource platform Gamblizard. A dedicated ELA Games directory has been developed and launched on Gamblizard, giving iGaming professionals access to explore the studio’s full game portfolio. Gamblizard is positioned as an online casino encyclopedia and resource platform founded on principles of transparency, safety, and user-centered content—including casino reviews, bonus details, and responsible gambling guidance. Ethan Silberstein, Senior Content Expert at Gamblizard, remarked: “This collaboration enables us to present ELA Games in a clear and organized manner. Our objective is to deliver accurate and valuable insights into each title, helping users understand how the games function before playing them.” Gamblizard will offer comprehensive analyses of ELA Games’ titles, highlighting gameplay mechanics, storylines, and visual design to provide a thorough overview of the studio’s content library. Yaroslav Soloshenko of ELA Games stated: “Our partnership with Gamblizard marks a significant advancement in boosting our brand visibility. A custom-tailored directory on their reputable platform allows us to showcase the full depth and richness of our portfolio in one accessible location. We are excited to move beyond a simple list of games and instead present players and partners with an in-depth look at the immersive mechanics, distinctive art styles, and engaging gamification features embedded in every release.” In recent discussions, ELA Games shared insights with iGaming Expert on the benefits of diversified slot portfolios and session-based curation over relying solely on “hero games” in mature markets such as Denmark. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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ELA Games enhances content visibility through Gamblizard spotlight iGame

ELA Games enhances content visibility through Gamblizard spotlight

(AsiaGameHub) - ELA Games is boosting the visibility of its content lineup through a strategic partnership with Gamblizard, an online casino resource platform. A tailor-made directory for ELA Games is now live on the Gamblizard platform, giving iGaming industry stakeholders access to explore the studio’s full game portfolio. Gamblizard is known as an online casino encyclopedia and resource hub founded on the principles of transparency, safety, and user-centric content—including casino reviews, bonus details, and responsible gambling guides. Ethan Silberstein, Senior Content Expert at Gamblizard, stated: “This collaboration allows us to present ELA Games in a clear, organized way. “Our aim is to provide users with accurate, helpful details about each title, so they can grasp how the games function before they play.” Gamblizard will deliver in-depth analyses of ELA Games’ titles, highlighting game mechanics, storylines, and visual aesthetics to offer a comprehensive understanding of the studio’s content library. Yaroslav Soloshenko from ELA Games added: “Teaming up with Gamblizard is a great step forward for our brand visibility. Having a customized directory on their reputable platform lets us showcase the true breadth of our portfolio in one place. “We’re excited to have the chance to offer players and partners more than a basic game list—instead, we can provide a thorough, detailed look at the immersive mechanics, unique art styles, and gamified features we put into every single release.” ELA Games recently discussed with iGaming Expert the advantages of diversified slot portfolios and session-based curation, which outperform “hero games” in mature iGaming markets such as Denmark. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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