Day: 20 6 月, 2025

Mixing two or three alkyl-π liquids can achieve the right combination of functions for soft electronics.TSUKUBA, Japan, June 18, 2025 - (ACN Newswire via SeaPRwire.com) - Soft electronics are an exciting and innovative class of technology that brings together bendable, stretchable semiconducting materials for applications in areas ranging from fashion to healthcare. Researchers have recently developed a new technique to adjust the properties of liquids that could be used to create soft electronics.Researchers successfully blended various combinations and proportions of three solvent-free alkyl-π room-temperature liquids that fluoresced red, green, or blue light, with no color variation within the material showing that the alkyl-π liquids had merged evenly. Credit: Image is reproducible by CC-BY license. Please credit the STAM Journal.Room-temperature alkylated-π molecular liquids (known as alkyl-π liquids) are an exciting new material that holds great promise for soft electronics. However, one challenge with these fascinating liquids lies in fine-tuning their physical, chemical, and electronic properties – including their ability to interact with light – to achieve the desired functionality.A new study, led by researchers from the National Institute of Materials Science (NIMS) in Tsukuba, Japan, has explored a strategy for blending together alkyl-π liquids to merge their functions homogeneously. The researchers used photoluminescent color tuning to demonstrate how well the process has worked. Their findings have been published in the journal Science and Technology of Advanced Materials.Previous efforts to control the properties of alkyl-π liquids have taken one of two approaches. The first involves incorporating small amounts of other molecules, such as dyes, into the liquid. “When modulating function by adding solid dopants, the dopant molecules have poor solubility, leading to insoluble aggregates and inconsistencies in properties such as luminescent color,” says Dr. Takashi Nakanishi of the Research Center for Materials Nanoarchitectonics at NIMS.The second approach involves chemically modifying the alkyl-π liquids. While this can achieve a uniform result, designing and synthesising entirely new molecules is difficult and less time- and cost-effective.In the new study, researchers synthesised three solvent-free alkyl-π room-temperature liquids that fluoresced red, green, or blue light, and then they blended the liquids together in varying proportions. They successfully created a range of homogeneous liquid blends of colors with no color variation within the material, showing that the alkyl-π liquids had merged evenly.The team also assessed how well the two liquids had mixed by changing the temperature and studying how the flow of the mixed liquids changed over time at different temperatures. This approach further confirmed that the liquids were successfully blended together.“The liquid–liquid blending method implemented in this study for alkyl-π liquids facilitates the production of low-volatility, ink-like materials that exhibit a diverse spectrum of uniform luminescent colors, devoid of any color unevenness,” Dr. Nakanishi says. “This means it will be possible to apply or coat the desired function with simple operations such as painting, sandwiching, or soaking the liquid materials wherever needed.”The research opens the path to blending alkyl-π liquids to vary other functions, such as photoconductivity, charge retention, or gas sensing.Further informationTakashi NakanishiNational Institute for Materials Science (NIMS)nakanishi.takashi@nims.go.jpPaper: https://doi.org/10.1080/14686996.2025.2515007About Science and Technology of Advanced Materials (STAM)Open access journal STAM publishes outstanding research articles across all aspects of materials science, including functional and structural materials, theoretical analyses, and properties of materials. https://www.tandfonline.com/STAM Dr. Kazuya SaitoSTAM Publishing DirectorEmail: SAITO.Kazuya@nims.go.jpPress release distributed by Asia Research News for Science and Technology of Advanced Materials. Copyright 2025 ACN Newswire via SeaPRwire.com.

FLORENCE, ITALY & WEST PALM BEACH, FL, June 19, 2025 - (ACN Newswire via SeaPRwire.com) - U.S. Polo Assn., the official brand of the United States Polo Association (USPA), celebrated its remarkable 135-year legacy at Pitti Uomo 108 with an unforgettable week of style, sport, art and music. From the debut of the vibrant Spring-Summer 2026 Collection to a star-studded anniversary celebration at Florence's iconic Santa Maria Novella, the brand brought the sport of polo's heritage and modern energy to life on one of the world's most prestigious fashion stages.U.S. Polo Assn. X Pitti Uomo 108Benny Benassi rocks the house for U.S. Polo Assn. at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence Italy to celebrate 135 Years of Sport Inspiration – “Play for the Moment, Live for the Legacy.”A Night to Remember: ‘Play for the Moment, Live for the Legacy'On the evening of June 18, more than 1,500 international guests gathered in the breathtaking Chiostro Grande of the historic Complesso di Santa Maria Novella for an invitation-only anniversary celebration that will long be remembered. Hosted by acclaimed Italian actor Roberto Ciufoli, the event was a sensory journey through the sport and brand's authentic 135-year story.Italian music star Clara soon captivated the crowd with a stunning live vocal performance, delivering a set filled with beauty, style, and emotion. Her stage presence matched the elegance of the evening and set the tone for the grand finale. When global DJ legend Benny Benassi took to the turntables, the cloister was transformed into a pulsating open-air dance floor, with an after party of over 1,000 guests celebrating under the stars well into the night.Immersive Art, Heritage, and VisionThe atmosphere was enhanced by a massive, monumental timeline of the U.S. Polo Assn. brand's past and present, projected along the centuries-old walls of Santa Maria Novella. From 1890 to 2025, the visual depiction told the story of the sport of polo's evolution and the brand's growth into a multi-billion-dollar global fashion powerhouse.The event's creative heart came from two visionary artists. Luca Agnani brought immersive mapping effects to the architecture of the cloister, while Pietro Terzini--known for his poetic commentary on pop culture and brand identity--debuted a custom visual installation that blended U.S. Polo Assn.'s sport heritage with his signature textual style. His clever, minimalist expressions on legacy, fashion, and time left a lasting impression and underscored the evening's message: heritage can be both honored and reimagined.Celebrating the Moment, Building the Future"This was more than a trade show--it was a global celebration of U.S. Polo Assn.'s legacy, culture, and future," said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar global U.S. Polo Assn. brand. "To be part of such an experiential and exciting event set amid the creative energy of Florence--with our amazing partners and team--was simply extraordinary.""It's a powerful reflection of sport-inspired legacy and the bright future of our global brand," he added.Lorenzo Nencini, President of Incom S.p.A. and a member of the Pitti Immagine Board, explained, "To bring our 135th Anniversary to life here in Florence was an honor beyond words. The success of our showing at Pitti Uomo alongside our celebration featuring Pietro Terzini, Clara, and Benny Benassi's finale made this a cultural moment, and an unforgettable experience for those who support U.S. Polo Assn."A Booth Experience That Stole the ShowLocated at Booth 32 in the Cavaniglia Pavilion, U.S. Polo Assn.'s presence at Pitti Uomo from June 17-20 was nothing short of iconic. The space featured a massive 30-foot video screen showcasing brand history and campaign highlights, a curated product collage wall, an elegant champagne bar, models dressed in the latest collection, a celebrity-worthy step-and-repeat, and striking life-size 3-D "135" numerals commemorating the anniversary. The immersive design created an energetic atmosphere that invited trade visitors, influencers, and media to engage with the brand's past, present, and future. Surprise guests to the booth included Pietro Terzini, Clara, Roberto Ciufoli, as well as Olympic swimming athlete Luca Dotto, which drew hundreds of media, guests, fans and influencers to ‘meet and greet' with U.S. Polo Assn.Each of U.S. Polo Assn.'s Italian licensees were on hand to present their latest collections and reinforce the strength of this strategic partnership:Incom S.p.A. showcased the full men's and women's apparel collections, including refined tailoring, bold color palettes, and classic sport-inspired designs for Spring-Summer 2026.Bonis S.p.A. introduced sleek, sport-casual footwear that blends performance function with lifestyle aesthetics, ideal for the modern global consumer.EastLab S.r.l. impressed with a contemporary accessories line, including bags, and leather goods crafted with premium materials and polo-inspired detail.EuroTrade S.r.l. presented the newest in watches and jewelry, combining classic American sensibilities with Italian craftsmanship and innovation.A Week to Remember"U.S. Polo Assn.'s 135th Anniversary represents more than a milestone--it is a celebration of legacy, identity, and enduring style, "said Antonio De Matteis, President of Pitti Immagine."To mark such a prestigious moment here in Florence--where tradition and innovation meet--is especially meaningful. The evening at Santa Maria Novella was not only a tribute to the brand's storied heritage in the sport of polo but also a vivid expression of its global energy and future vision. We were honored to welcome U.S. Polo Assn. back to Pitti Uomo, where fashion, culture, art and music come together on an international stage."The brand's presence at Pitti Uomo resonated strongly with international fans, consumers and influencers, reaffirming U.S. Polo Assn.'s unique position as a global fashion brand authentically connected to the sport. The 135th Anniversary celebration in Florence not only honored the brand's illustrious sport history but inspired the future and the birthright of Born to Play."From our immersive booth experience to our remarkable celebration at Santa Maria Novella, this week was a tribute to the legacy of U.S. Polo Assn.--rooted in the sport of polo and built for the next generation," Prince added.Photo Captions:Benny Benassi rocks the house for U.S. Polo Assn. at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence Italy to celebrate 135 Years of Sport Inspiration - "Play for the Moment, Live for the Legacy."Italian model, actress and singer Clara gives private performance to VIP guests at the "Play for the Moment, Live for the Legacy" 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.Italian Actor Roberto Ciufoli presenting the "Play for the Moment, Live for the Legacy" 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.Movie star Jeff Goldblum and his family at the "Play for the Moment, Live for the Legacy" 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.Beautiful VIP guests celebrate at the "Play for the Moment, Live for the Legacy" 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.U.S. Polo Assn. guests celebrate at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence, Italy listening to beats from global superstar DJ Benny Benassi.(L to R) Lorenzo Nencini, Incom S.p.A.; Franco Zuccon, EuroTrade; artist Pietro Terzini, performer Clara; U.S. Polo Assn. Global President and CEO J. Michael Prince; Augusto Bonetto, Bonis S.p.A.; and Andrea Zini, EastLab S.r.l. at the U.S. Polo Assn. Booth at Pitti Uomo 108, in Florence, Italy.U.S. Polo Assn. models with Italian Olympic athlete Lucca Dotto at the U.S. Polo Assn. Booth at Pitti Uomo 108 in Florence, Italy.U.S. Polo Assn. 135th Anniversary Celebration Booth at Pitti Uomo 108 in Florence, Italy - "Born to Play."Photo Credit: Matteo LipperaAbout U.S. Polo Assn. and USPA GlobalU.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.For more information, visit uspoloassnglobal.com and follow @uspoloassn.USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.About Incom S.p.AIncom S.p.A, founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men's, women's, and children's clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information visit www.incomitaly.com.About Bonis S.p.ABonis S.p.A is the exclusive footwear licensee for U.S. Polo Assn. in Western Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting, and licensing. Visit http://www.bonis-spa.com/.About Eastlab S.r.l.Eastlab S.r.l. is the exclusive licensee for U.S. Polo Assn. bags and accessories in Europe. Founded in 2015, Eastlab S.r.l. is now one of the leading Italian companies in the production and distribution of bags, accessories, and luggage. Its targeted response to market needs and passion for its work have quickly earned Eastlab strong credibility in the industry and the trust of major international partners. Visit http://www.eastlab.it/.About EuroTrade s.r.l.EuroTrade is U.S. Polo Assn.'s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l/Contact InformationPaola VaraniHUB PRESS OFFICE (INCOM in Italy)paolavarani@hubcomm.netLaura VaraniHUB PRESS OFFICE (INCOM in Italy)lauravarani@hubcomm.netLaura ManfrinTWINS PRESS OFFICE (BONIS & EASTLAB in Italy)laura@twins-pr.comMaura BusattoTWINS PRESS OFFICE (BONIS & EASTLAB in Italy)maura@twins-pr.comStacey KovalskyU.S. POLO ASSN. GLOBAL HQskovalsky@uspagl.com+1-954-673-1331 (WhatsApp)Gaia GrassiHUB PRESS OFFICE (INCOM in Italy)gaiagrassi@hubcomm.netSOURCE: U.S. Polo Assn.Related ImagesU.S. Polo Assn. X Pitti Uomo 108Italian model, actress and singer Clara gives private performance to VIP guests at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.U.S. Polo Assn. X Pitti Uomo 108Italian model, actress and singer Clara gives private performance to VIP guests at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.U.S. Polo Assn. X Pitti Uomo 108Italian Actor Roberto Ciufoli presenting the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.U.S. Polo Assn. X Pitti Uomo 108Movie star Jeff Goldblum and his family at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.U.S. Polo Assn. X Pitti Uomo 108Beautiful VIP guests celebrate at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.U.S. Polo Pitti X Uomo 108U.S. Polo Assn. guests celebrate at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence, Italy listening to beats from global superstar DJ Benny Benassi.U.S. Polo Assn. X Pitti Uomo 108(L to R) Lorenzo Nencini, Incom S.p.A.; Franco Zuccon, EuroTrade; artist Pietro Terzini, performer Clara; U.S. Polo Assn. Global President and CEO J. Michael Prince; Augusto Bonetto, Bonis S.p.A.; and Andrea Zini, EastLab S.r.l. at USPA BoothRelated Documents:U.S.POLO ASSN._135th anniversary_PITTI_8.jpegU.S.POLO ASSN._135th anniversary_PITTI_9.jpeg Copyright 2025 ACN Newswire via SeaPRwire.com.

HONG KONG, Jun 18, 2025 - (ACN Newswire via SeaPRwire.com) - Hong Kong is still on course for export growth of 3% this year, the Hong Kong Trade Development Council (HKTDC) confirmed today. This timely assessment came as the HKTDC announced the findings of two of its key metrics namely the 2025 Mid-Year Export Review and Outlook and the HKTDC Export Confidence Index 2Q25.Strong frontloading amid tariff uncertaintiesThe city’s 2025 export performance is navigating a period of almost unprecedented turbulence in the global trade arena. Much of this uncertainty has stemmed from the radical shift in US trade policy – particularly the heavy reliance on substantial import tariffs – adopted by President Trump’s administration.In anticipation of a hefty tariff regime, many of Hong Kong’s exporters opted to “frontload” their orders in the early months of 2025 before the new tariffs were implemented. This helped bolster the city’s export figures in the early months of the year and resulted in a number of other positive factors.Low exposure to US marketFirst, Hong Kong has low exposure to the US market when compared with other economies. For instance, US-bound exports in 2024 accounted for just 6.5% of Hong Kong’s total exports.By learning the lessons of previous tariff regimes, notably during the first term of President Trump (2017 to 2021), Hong Kong successfully reconfigured its trading base to reduce its exposure to uncertainties in the US market. Since 2017, Hong Kong has bolstered its trade ties with other economies, with exports to the ASEAN bloc up 38.5% and to the Middle East increasing by 58.1%. The upshot of this is that, despite a 10.5% drop in Hong Kong’s exports to the US over the last eight years, Hong Kong’s total exports for the period recorded a 17.2% increase.This vulnerability has been further reduced by many Hong Kong exporters prioritizing the diversification of their sourcing locations in line with China+1 or China+N strategies. As a consequence, many of Hong Kong’s US-bound exports are now sourced from different locations than they were in 2017. In fact, in 2024, nearly half of Hong Kong’s US-bound exports originated from a variety of international sources, notably up from the comparable figure of 15% eight years ago.Taken together, should a high level of US tariffs be reinstated, only about 3.4% of Hong Kong’s total exports would be affected. Any impact would then be further diminished once the products eligible for tariff exemptions were also taken into account. Collectively, these factors underpin HKTDC Research’s expectation that, even in such adverse trading conditions, Hong Kong’s exports will still expand by 3% as predicted earlier in the year.Commenting on the HKTDC’s decision to confirm its earlier forecast, Director of Research, Irina Fan, said: “Whatever the outcome of the ongoing trade negotiations, our low exposure to the US market, robust trade ties with other markets and diversified sourcing networks are the key underlying factors that should allow Hong Kong exporters to weather the US tariffs relatively unscathed.”Weaker export performance expected in 2HIn line with the overall expectation that export performance would weaken as 2025 progresses, the overall reading for the HKTDC Export Confidence Index in the second quarter fell below 50 for the first time in a year. This moderate decline in Hong Kong exporter confidence can be taken as aligning with the escalation in global trade uncertainty.With the survey conducted at the height of the China-US tariff trade war (28 April-15 May), this downbeat outcome was widely anticipated. In specific terms, this saw the Current Performance Index fall to 49.6 (down from 52.1), while the Expectation Index stood at 49.0 (down from 51.0). Subsequent to the completion of the survey, new trade negotiations have emerged between Mainland China (including Hong Kong) and the US; an outcome expected to be reflected in the findings of the 3Q25 Index.In other findings, Hong Kong exporter confidence remained high regarding prospects in both the ASEAN bloc (59.9) and Mainland China (52.6), while the corresponding reading for the US plummeted to 31.6 (down from 46.7)The Current Performance of three of the six key Hong Kong industry sectors tracked by the Index remained positive with Jewellery at 51.6, Timepieces at 52.1 and Equipment/Materials at 50.4. In the case of the other three sectors, Electronics and Clothing (both 48.9) were marginally below the watershed level while Toys (43.1) continued its recent decline.Putting the findings into context, Kenneth Lee, Special Project and Business Advisory Section Head, HKTDC Research, said: “Overall, the findings for the second quarter align with earlier expectations of weaker exporter confidence amid US tariff uncertainties. It is, however, heartening to see Hong Kong exporters maintain a largely positive outlook with regard to all of the city’s major markets, except for the US.”To view press releases in Chinese, please visit http://mediaroom.hktdc.com/tcReferences- HKTDC Research website: https://research.hktdc.com/en/- HKTDC Export Confidence Index 2Q25: Exporter Confidence Weakens Amid US Tariff Uncertainties https://research.hktdc.com/en/article/MjAyNjM4NzY1Mg- 2025 Mid-Year Trade Review and Outlook: Global Trade Talk Progress Sees HKTDC Adhere to 3% Export Growth Forecast https://research.hktdc.com/en/article/MjAzNDc4NjgwMwPhoto download: https://bit.ly/4n24Ds1 HKTDC Director of Research Irina Fan (left) and HKTDC Research’s Special Project and Business Advisory Section Head Kenneth Lee (right) announced the 2025 Mid-Year Trade Review and Outlook and the HKTDC Export Confidence Index for 2025’s second quarter at a press conference todayHKTDC Director of Research Irina FanHKTDC Research’s Special Project and Business Advisory Section Head Kenneth LeeMedia enquiriesPlease contact the HKTDC’s Communication and Public Affairs Department:Jane CheungTel: (852) 2584 4137Email: jane.mh.cheung@hktdc.orgAbout HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Copyright 2025 ACN Newswire via SeaPRwire.com.

义大利佛罗伦斯和佛罗里达州西棕榈滩, 2025年6月20日 - (亚太商讯 via SeaPRwire.com) - U.S. Polo Assn. 是美国马球协会（USPA）的官方品牌，在第 108 届 Pitti Uomo 展会上，以一整周精彩纷呈的时尚、运动、艺术与音乐活动，庆祝其辉煌的 135 年品牌历程。从充满活力的 2026 年春夏系列首秀，到在佛罗伦萨标志性圣母玛利亚诺维拉教堂举办的群星荟萃的周年庆典，该品牌在全球最负盛名的时尚舞台之一上，完美呈现了马球运动的传统与当代活力。U.S. Polo Assn. X Pitti Uomo 108为庆祝 U.S. Polo Assn. 成立 135 周年，DJ Benny Benassi 在意大利佛罗伦萨圣母玛利亚诺维拉修道院历史悠久的大回廊 Chiostro Grande 炸裂登场，带来震撼全场的表演，点燃了“为当下而战，为传承而生（Play for the Moment, Live for the Legacy）”的灵感之夜。难忘之夜：“为当下而战，为传承而生”6 月 18 日晚，超过 1500 名来自世界各地的受邀嘉宾齐聚于这座历史悠久的圣母玛利亚诺维拉修道院壮丽的大回廊，参与这场令人铭记的周年庆典。在著名意大利演员 Roberto Ciufoli 的主持下，来宾们开启了一场融合运动精神与品牌真实故事的感官之旅，感受 U.S. Polo Assn. 百年传承的精髓。意大利音乐新星 Clara 随后登台献唱，以其极富感染力的现场演出俘获全场，演绎出充满美感、风格与情感的音乐篇章。她的舞台魅力与当晚的优雅氛围交相辉映，并为最终高潮做好铺垫。当国际知名 DJ Benny Benassi 接管舞台时，整个修道院瞬间化身为跃动的露天舞池，超过 1000 名来宾在星空下持续狂欢至深夜，掀起派对的最高潮。沉浸式艺术、传承与愿景活动现场通过在圣母玛利亚诺维拉教堂数百年历史的古墙上投影一幅宏大的品牌历史时间轴，将 U.S. Polo Assn. 品牌的过去与现在呈现得淋漓尽致。从 1890 年到 2025 年，这幅视觉叙事讲述了马球运动的发展历程，以及品牌如何成长为一个市值数十亿美元的全球时尚巨头。本次庆典的创意核心来自两位极具远见的艺术家。Luca Agnani 为修道院的建筑空间带来沉浸式影像映射效果；而以对流行文化和品牌身份进行诗意解构而闻名的 Pietro Terzini，首次呈现了一套为 U.S. Polo Assn. 量身打造的视觉装置艺术，将品牌的运动传承与其独特的文字美学风格巧妙融合。他关于“传承”、“时尚”与“时间”的简约而深刻表达，给人留下深远印象，也凸显了当晚的核心信息：传承不仅值得致敬，更可以焕发新生。庆祝当下，筑梦未来“这不仅仅是一场行业展会，更是一场对 U.S. Polo Assn. 品牌传承、文化与未来的全球性庆典。”——USPA Global 总裁兼首席执行官 J. Michael Prince 表示。USPA Global 是负责运营和推广 U.S. Polo Assn. 这一全球市值数十亿美元品牌的公司。“能与我们杰出的合作伙伴和团队一同，在充满创意能量的佛罗伦萨参与如此沉浸式而激动人心的活动，实属非凡体验。”他补充道：“这正是我们品牌以运动为灵感的传承力量，以及其光明未来的有力写照。”Incom S.p.A. 总裁兼 Pitti Immagine 董事会成员 Lorenzo Nencini 表示：“能在佛罗伦萨呈现我们品牌 135 周年庆典，是一种难以言表的荣耀。我们在 Pitti Uomo 的成功展示，再加上 Pietro Terzini、Clara 与 Benny Benassi 的压轴演出，让这次活动不仅是一场文化盛会，也成为所有支持 U.S. Polo Assn. 人们心中难以忘怀的珍贵回忆。”闪耀全场的展位体验在 6 月 17 日至 20 日期间举行的 Pitti Uomo 展会上，U.S. Polo Assn. 位于 Cavaniglia 展馆的 32 号展位堪称标志性存在。展位内设有一块高达 30 英尺的大型视频屏幕，展示品牌历史与核心宣传片；还有精心设计的产品拼贴墙、优雅的香槟吧台、身着全新系列的模特、堪比红毯的明星合影背景墙，以及巨型 3D “135” 立体装置，纪念品牌 135 周年。整个沉浸式空间营造出充满活力的氛围，吸引来自贸易、社交媒体和媒体领域的观众共同探索品牌的过去、现在与未来。展位还迎来了惊喜嘉宾造访，包括艺术家 Pietro Terzini、歌手 Clara、演员 Roberto Ciufoli，以及奥运游泳选手 Luca Dotto，吸引了数百位媒体记者、来宾、粉丝及网红前来“打卡”并与 U.S. Polo Assn. 亲密互动。U.S. Polo Assn. 的所有意大利授权商也悉数亮相，展示其最新系列，进一步彰显彼此间坚实的战略合作关系：Incom S.p.A. 展出了完整的男装与女装系列，包括精致剪裁、大胆配色，以及富有运动灵感的经典设计，主打 2026 年春夏新品。Bonis S.p.A. 推出一系列时尚运动休闲鞋款，兼顾功能性与生活美学，专为现代全球消费者打造EastLab S.r.l. 带来了极具现代感的配饰系列，包括手袋与皮具产品，采用高品质材质并融合马球元素细节。EuroTrade S.r.l. 则呈现了最新款的腕表与珠宝作品，将经典的美式风格与意大利的匠心工艺与创新巧妙结合。难忘的一周“U.S. Polo Assn. 的 135 周年不仅是一个里程碑，更是一场关于传承、身份与持久风格的庆典，”Pitti Immagine 主席 Antonio De Matteis 表示。“能在佛罗伦萨这样一个传统与创新交汇的城市纪念这一重要时刻，意义非凡。圣母玛利亚诺维拉之夜不仅向品牌深厚的马球运动传承致敬，更生动展现了其全球活力与未来愿景。我们非常荣幸欢迎 U.S. Polo Assn. 再度回归 Pitti Uomo——一个将时尚、文化、艺术与音乐汇聚于国际舞台的盛会。”该品牌在 Pitti Uomo 的亮相深深触动了来自世界各地的粉丝、消费者与影响者，再次巩固了 U.S. Polo Assn. 作为一个与马球运动紧密相连的全球时尚品牌的独特地位。此次在佛罗伦萨举行的 135 周年庆典，不仅是对品牌辉煌运动历史的致敬，更激励着未来，并呼应着品牌的信念——“天生为战”（Born to Play）。“从我们的沉浸式展位体验，到在圣母玛利亚诺维拉举行的精彩庆典，这一整周都是对 U.S. Polo Assn. 传承的致敬——植根于马球运动，并面向下一代蓬勃发展。”Prince 补充道。照片说明：1. DJ Benny Benassi 为 U.S. Polo Assn. 献上激情四射的现场演出，地点位于意大利佛罗伦萨历史悠久的圣母玛利亚诺维拉修道院标志性的大回廊 Chiostro Grande，庆祝品牌“为当下而战，为传承而生”——135 年运动灵感之旅。2. 意大利模特、演员兼歌手 Clara 为受邀 VIP 嘉宾献上私人表演，庆祝 U.S. Polo Assn. 在佛罗伦萨 Pitti Uomo 108 的“为当下而战，为传承而生”135 周年庆典。3. 意大利演员 Roberto Ciufoli 主持 U.S. Polo Assn. 在佛罗伦萨 Pitti Uomo 108 举行的“为当下而战，为传承而生”135 周年庆典。4. 影星 Jeff Goldblum 与家人现身 U.S. Polo Assn. 在佛罗伦萨 Pitti Uomo 108 举办的“为当下而战，为传承而生”135 周年庆典。5. 众多尊贵来宾出席 U.S. Polo Assn. 在佛罗伦萨 Pitti Uomo 108 举行的“为当下而战，为传承而生”135 周年庆典，共襄盛举。6. U.S. Polo Assn. 嘉宾齐聚佛罗伦萨历史悠久的圣母玛利亚诺维拉修道院大回廊 Chiostro Grande，在国际巨星 DJ Benny Benassi 的音乐节奏中尽情欢庆。7. （从左至右）Lorenzo Nencini（Incom S.p.A.）、Franco Zuccon（EuroTrade）、艺术家 Pietro Terzini、表演嘉宾 Clara、U.S. Polo Assn. 全球总裁兼 CEO J. Michael Prince、Augusto Bonetto（Bonis S.p.A.）、Andrea Zini（EastLab S.r.l.）在佛罗伦萨 Pitti Uomo 108 的 U.S. Polo Assn. 展位合影。8. U.S. Polo Assn. 模特与意大利奥运游泳运动员 Lucca Dotto 在佛罗伦萨 Pitti Uomo 108 的品牌展位合影。9. U.S. Polo Assn. 于佛罗伦萨 Pitti Uomo 108 展会上打造的 135 周年纪念展位 ——“天生为战”。图片来源：Matteo Lippera关于 U.S. Polo Assn. 和 USPA GlobalU.S. Polo Assn. 是美国马球协会（USPA）的官方品牌，该协会创立于1890年，是北美最大的马球俱乐部与马球运动员联盟。今年，U.S. Polo Assn. 与美国马球协会（USPA）共同庆祝品牌成立135周年，持续从体育中汲取灵感。 U.S. Polo Assn. 拥有数十亿美元的全球品牌价值，并通过超过 1,100 间品牌零售店及数千个销售据点，在全球超过 190 个国家提供男装、女装、童装、配件与鞋类产品。透过与美国 ESPN 及印度 Star Sports 的历史性协议，U.S. Polo Assn. 赞助的多项世界顶级马球赛事现已首次转播至全球数以百万计的体育迷，让这项激动人心的运动走向世界舞台。根据《License Global》报导，U.S. Polo Assn. 长期被评为全球顶尖体育授权品牌之一，与 NFL、NBA 和 MLB 并列。此外，该品牌也因其在全球与数位市场的成长，获得众多国际奖项肯定。 U.S. Polo Assn. 曾登上《富比士》、《财富》、《现代零售》和《GQ》等主流媒体版面，也多次出现在 Yahoo Finance 和 Bloomberg 等财经平台。欲了解更多资讯，请造访 uspoloassnglobal.com 并追踪 @uspoloassn。USPA Global 是 USPA 的子公司，负责经营全球价值数十亿美元的 U.S. Polo Assn. 品牌。透过其子公司 Global Polo Entertainment（GPE），USPA Global 同时营运提供体育与生活风格内容的 Global Polo TV。关于 INCOM S.P.A.Incom S.p.a. 成立于1951年，总部位于义大利蒙特卡蒂尼泰尔梅（PT），是 U.S. Polo Assn. 品牌服装部门的授权营运方，同时也在全球生产与分销多个重要服装品牌。此外，Incom S.p.a. 亦是义大利国家军队与准军事组织的主要服装供应商之一，提供制服及使用其专利技术「Float」制成的漂浮功能服装。自2008年1月起，Incom S.p.a. 即开始在欧洲地区生产并销售 U.S. Polo Assn. 的男装、女装、童装、内衣与泳装，销售表现持续成长。欲了解更多资讯，请造访：www.incomitaly.com。关于 Bonis S.p.A.Bonis 是 U.S. Polo Assn. 在西欧地区的独家鞋履授权商。公司创立于 1970 年，是鞋业领域的领导品牌之一，亦为众多全球知名国际品牌所指定的合作伙伴。总部位于义大利 Asolo 与 Montebelluna 鞋业重镇——此区为众多运动品牌的发源地。 Bonis 经营私标制造、代工生产与品牌授权业务。造访网站：[www.bonis-spa.com](http://www.bonis-spa.com)关于 Eastlab S.r.l.Eastlab S.r.l. 为 U.S. Polo Assn. 在欧洲地区的独家包款与配件授权商。成立于 2015 年，Eastlab 如今已成为义大利领先的包包、配件与行李箱制造与销售公司之一。 Eastlab 凭借对市场需求的敏锐回应与对品质的热忱，不仅快速赢得业界信任，也建立起与多家国际伙伴的稳固合作关系。造访网站：[www.eastlab.it](http://www.eastlab.it)关于 EuroTrade S.r.l.EuroTrade 是 U.S. Polo Assn. 在西欧地区的表款与配件授权商。公司总部设于义大利，创立于 1987 年，专注于设计与分销具原创风格与创新技术的高品质表款与时尚配件。 EuroTrade 致力于为市场提供兼具时尚感与实用性的配饰，适合各种日常场合佩戴。造访网站：[ www.incomitaly.com/en/euro-trade-s-r-l/ ]( http://www.incomitaly.com/en/euro-trade-s-r-l/ )联络方式:Paola VaraniHUB PRESS OFFICE (INCOM in Italy)paolavarani@hubcomm.netLaura VaraniHUB PRESS OFFICE (INCOM in Italy)lauravarani@hubcomm.netLaura ManfrinTWINS PRESS OFFICE (BONIS & EASTLAB in Italy)laura@twins-pr.comMaura BusattoTWINS PRESS OFFICE (BONIS & EASTLAB in Italy)maura@twins-pr.comStacey KovalskyU.S. POLO ASSN. GLOBAL HQskovalsky@uspagl.com+1-954-673-1331 (WhatsApp)Gaia GrassiHUB PRESS OFFICE (INCOM in Italy)gaiagrassi@hubcomm.net來源: U.S. Polo Assn.相关文件U.S. Polo Assn. X Pitti Uomo 108意大利模特、演员兼歌手 Clara 为 U.S. Polo Assn. 在佛罗伦萨 Pitti Uomo 108 举行的“为当下而战，为传承而生”135 周年庆典上的 VIP 嘉宾献上私人演出。U.S. Polo Assn. X Pitti Uomo 108意大利模特、演员兼歌手 Clara 为 U.S. Polo Assn. 在佛罗伦萨 Pitti Uomo 108 举行的“为当下而战，为传承而生”135 周年庆典上的 VIP 嘉宾献上私人演出。U.S. Polo Assn. X Pitti Uomo 108意大利演员 Roberto Ciufoli 主持 U.S. Polo Assn. 在佛罗伦萨 Pitti Uomo 108 举行的“为当下而战，为传承而生”135 周年庆典。U.S. Polo Assn. X Pitti Uomo 108影星 Jeff Goldblum 与家人现身 U.S. Polo Assn. 在佛罗伦萨 Pitti Uomo 108 举办的“为当下而战，为传承而生”135 周年庆典。U.S. Polo Assn. X Pitti Uomo 108尊贵来宾齐聚佛罗伦萨 Pitti Uomo 108，热烈庆祝 U.S. Polo Assn. 举办的“为当下而战，为传承而生”135 周年庆典。U.S. Polo Pitti X Uomo 108U.S. Polo Assn. 的嘉宾们齐聚佛罗伦萨圣母玛利亚诺维拉修道院标志性的大回廊 Chiostro Grande，在国际巨星 DJ Benny Benassi 的音乐节奏中欢庆品牌 135 周年。U.S. Polo Assn. X Pitti Uomo 108（从左至右）Lorenzo Nencini（Incom S.p.A.）、Franco Zuccon（EuroTrade）、艺术家 Pietro Terzini、表演嘉宾 Clara、U.S. Polo Assn. 全球总裁兼首席执行官 J. Michael Prince、Augusto Bonetto（Bonis S.p.A.）及 Andrea Zini（EastLab S.r.l.）在 USPA 展位合影。相关文件:U.S.POLO ASSN._135th anniversary_PITTI_8.jpegU.S.POLO ASSN._135th anniversary_PITTI_9.jpeg Copyright 2025 亚太商讯 via SeaPRwire.com.