(AsiaGameHub) – By: Robert Sterling
The UK gambling industry is in a bind, fearing affordability checks like a boogeyman. But ignoring this reality won’t make it go away. The black market is a growing threat, and the industry must act.
The official stance is that affordability checks are necessary for consumer protection. The Gambling Commission assures that FRAs are not affordability checks, won’t cap spending, and won’t require financial documents. Less than 3% of active customers would trigger action, and 97% of those would have a frictionless process.
However, the industry’s subtext tells a different story. The Betting and Gaming Council threatens legal action, saying FRAs are not “frictionless” and may disrupt the customer experience. The industry also resists GamScore, an app aiming to improve gambling and financial well – being. Some oppose its use of AI, and some think punters won’t sign up.
The truth is, the industry’s stubbornness is pushing customers to the black market. 60% of people turn away when asked for documents, often ending up on unlicensed sites. The industry must collaborate to highlight black – market dangers and educate players.
The UK gambling industry needs to accept affordability checks. Refusing to adapt will only lead to a loss of market share to the black market, pushing the legal sector into a more precarious position.
Author bio: Robert Sterling, an overseas entrepreneurial veteran with decades of real – economy industrial investment experience.