Netflix Hikes Prices Across All Its Streaming Plans

(AsiaGameHub) –   Netflix has once again increased prices for all its streaming plans, including the ad-supported tier, Standard plan, and Premium plan. The revised rates became effective for new members on March 26, with existing subscribers set to experience the changes at a later date.

Good to Know

• The ad-supported plan now costs $8.99 per month, an increase from $7.99.
• The Standard plan is now priced at $19.99, while the Premium plan costs $26.99.
• Existing members will receive an email approximately one month before the new price is applied to their account.

Netflix Increases Prices Once More

Netflix did not launch any new products alongside this price hike. Instead, it quietly updated plan pricing and additional member fees. The ad-supported tier saw a $1 increase, the ad-free Standard plan went up by $2, and the Premium plan also rose by $2. Additional member fees now stand at $7.99 for ad-supported plans and $9.99 for ad-free plans.

Android Authority was the first to spot the revised pricing. Netflix later stated that these changes reflect its ongoing investment in its entertainment lineup and service quality. New members now see the updated rates immediately, while current subscribers will transition to the higher pricing over the next few months.

The company last raised prices in January 2025. Since then, Netflix has continued to add live content and new product features, and its investor materials have also highlighted pricing as a key part of revenue growth.