(AsiaGameHub) – Cartamundi and Asia Pioneer Entertainment have entered into a strategic partnership in Macau centered on the implementation of sustainable manufacturing technologies. The agreement was formalized this past Friday at the Macao International Environmental Cooperation Forum & Exhibition.
Key Highlights
- This partnership serves as the inaugural phase of the “Global Brand Made in Macau” initiative.
- Cartamundi intends to incorporate the production of its BEE brand into this new venture.
- Further information is anticipated to be released in the near future.
Macau Agreement Paves the Way for BEE Manufacturing
Rather than launching a full-scale factory operation immediately, the two firms have established a framework agreement. The objective is to implement eco-friendly production methods in Macau and establish a local hub dedicated to the international BEE playing card brand.
Cartamundi Asia Pacific finalized the deal with Asia Pioneer Entertainment Holdings Ltd (APE). Given that Cartamundi currently provides gaming supplies to casino resorts via an international network of design centers, sales offices, and manufacturing facilities, Macau serves as a strategic base for the company’s broader Asian operations.
“Macau’s distinct status as a gateway to the Asian market makes it the perfect location for our upcoming initiatives. This agreement marks the start of a process that will integrate global innovation into the Macau region,” stated Jason Pearce, managing director of Cartamundi Asia Pacific.
APE also characterized the collaboration as more than a simple supply contract. Herman Ng Man Ho, CEO and executive director of Asia Pioneer Entertainment, noted that the company anticipates both local economic advantages and the establishment of higher standards for industrial sustainability.
“The processes and technologies we are preparing to deploy will not only support the local economy but will also establish new industry standards for sustainable manufacturing,” said Ng.
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